Portents of the Monotheocracy in The Handmaids Tale Essay

Portents of the Monotheocracy in The Handmaids Tale American society has had certain cultural and political forces which have proliferated over the past few decades-described as the return to traditional Christian values. Television commercials promoting family values followed by endorsements from specific denominations are on the rise. As the public has become more aware of a shift in the cultural and political climate through the mass media, Margaret Atwood, in writing The Handmaids Tale, could have been similarly affected by this growing awareness of the public consciousness. This may have led Atwood to write of a bleak future for the country where a new regime is established and one religion becomes so powerful as to†¦show more content†¦Though the Commander reads accurately from Genesis 30: 1-3 to the household-- Give me children or else I die. Am I in Gods stead, who hath withheld from thee the fruit of the womb? Behold my maid Bilhah. She shall bear upon my knees that I may also have children by her (Atwood 114)-- the Biblical context, however, is irrelevant to the modern society which existed before the coup. The context of the scripture is that of an ancient patriarchal society where men often had multiple wives whose value was to produce progeny, and the Judaic laws accorded women few rights. Though there are some similarities between ancient times and Gilead-the high infant mortality rate and death in childbirth--scripture is used by Gilead as a means to an end. In order to increase the birth rate, the regime forced the wives to accept their roles as barren women, hence inferior people, and surrogate mothers. Consequently, the handmaids are not seen as whole people at all, just reproductive machines. Offred observed that her uterus made her like a womb on legs. At the Red Center, the women listened to a tape of the Beatitudes, and Offred knew the reading was incorrect. She recollects, †¦Blessed be the meek. Blessed are the silent. I knew it was wrong, and they left things out, too, bu t there was

A Comparison Friar Lawrence vs the Nurse Free Essays

A Comparison: Friar Lawrence VS The Nurse Thesis: Both Friar Lawrence and The Nurse are loyal to Romeo and Juliet (respectively), they have defended, protected and have helped upkeep their well being, but do not always make decisions in their best interests, which in fact lead to both of their demises. In Romeo and Juliet, a story where two lovers are destined to be together, but their heritage prevents them, Friar Lawrence and The Nurse are similar to fathers and mothers, wise guardians, trusted companions to these two. Or are they reckless, hasty, and thoughtless? They have spent their lives with Romeo and Juliet, watching them grow and guiding them along their paths of life. We will write a custom essay sample on A Comparison: Friar Lawrence vs the Nurse or any similar topic only for you Order Now But now they allow these â€Å"star-crossed lovers† to marry, though they know nothing of the other but a few whispered words. Are these sages to be admired and sought after, or fools at which to scoff and avoid? The Friar assumes a very opaque character, in a sense that his objectives are not always very clear to both the reader and the other characters, but in these cases his purposes are pure, to provide the best advice to Romeo. When The Friar questions Romeo’s judgment when he shares with him that he has so quickly given up thought on Rosaline and moved on to Juliet, Lawrence tells Romeo that he isn’t thinking right and that he needs to reconsider. Although this does come across as blunt, he only wants what is best for Romeo, yet he still agrees to wed them and is important because it demonstrates that The Friar has respectable intentions (Act 2, Scene 3, Lines 69-83). And when Romeo states that he would rather die than be banished and forced to live without Juliet, Friar advises him to not kill himself, which is very noble and is significant because shows that Romeo’s life is of some importance to him (Act 3, Scene 3, Lines 8-84). The Nurse finds herself acting as an advisor, a faithful servant, and as a parent like figure, but without the stern qualities towards Juliet and others. When The Nurse delivers a ring sent from Juliet to Romeo, and most importantly, reminds Romeo that Juliet still loves him and that he should ot give up hope, even though he had been banished. This proves that The Nurse does not have any pre judgmental thoughts about Romeo, that she believes in him, and is substantial because it solidifies that she is kind not only just to Juliet (Act 3, Scene 3, line 85-173). The Friar actually accompanies her in this scene, acting out the same behavior, attempting to keep Romeo from slipping into a deep depression at the thought of never seeing Juliet again. And When The Nurse is commanded by Lord Capulet to bring forth the news to Juliet that she must marry Paris, though reluctant as she is, she agrees that marrying Paris would be in her best interests, and The Nurse tells Juliet what she must do which is critical because it validates that The Nurse will do anything to keep Juliet from harm even if she does not like it. Although marrying Paris is not something Juliet wants to do, The Nurse knows that that is what is best for her, and Juliet lies and tells her that she will marry him (Act 3, Scene 5, Lines 176-246). The Nurse, a woman who is supposed to help guide Juliet on the right path, yet mistakenly confuses Juliet’s needs with her father’s wants. Although the Nurse does not realize it, the attempt at provoking Juliet to marry Paris could have further convinced Juliet that she did not want to live with her family any longer, and ask Friar Lawrence for help, which is important because this resulted in her death (Act 3, Scene 5, Lines 176-246). And when Friar Lawrence recites and recognizes all who are dead in a quite hurried and distasteful manner, although he does imply that he grieves over all of the life lost, it is to be noted with significance because he does not recognize that he is somewhat responsible for their deaths (Act 5, Scene 3, Lines 238). Although Friar Lawrence had a strong positive influential role in how Romeo and Juliet came together, he also made crucial mistakes that in their absence could have resulted in Romeo and Juliet being alive. When Friar devises a plan to give Juliet a potion that makes her appear dead while she remains in a deep slumber, so that she can avoid marring Paris and escape off to Romeo. Besides the many chances where this plan could have failed, it was hastily conceived, and should have been given more time to be thought out, which is important because it proves that in critical moments, The Friar can become hasty and his ethical thought process can be clouded by the pressure of the moment (Act 4, Scene 1, Lines 181-185). How to cite A Comparison: Friar Lawrence vs the Nurse, Papers

Notes and Study Guide free essay sample

Exam one was returned for students review. Listening assignment for this week was distributed and uploaded to mix. Ensemble- usually a small group of performers Polyphonic- The simultaneous sounding of two or more melodies of equal importance. Group Work: Sidney Becket First notable Jazz saxophone player, soprano sax Played clarinet, too. Composer Professional by age of 6. Louis Armstrong 1901-1971 [Greatest trumpet player] The most Influential Jazz musician Learned to play the bugle In home for boysFirst to be considered a jazz artist. Big Bedecked 1903-1931 1924 Formed a band named the Wolverines Trumpet player From Iowa First cool artist Influenced by Debussy, classical music The King Designation reserved for trumpet players A King was designated by peers. Joe King Oliver was the last designated King. Joe Oliver mentored Louis Armstrong Early New Orleans Jazz- Ease of style, 4/4 rhythm, included cornet, trombone, clarinet, drums Chicago Style- sasss, faster, more intense, featured solos, 2/4 rhythm, instruments now included: guitar, sax, string bass Notes on Board cot 9, 2013Another listening assignment was distributed and will be uploaded to MIX. We will write a custom essay sample on Notes and Study Guide or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Reminder: Next exam is on October 30th, 2013 Scat Singing- The use of nonsense syllables while improvising vocally. Obbligato- An accompanying or free melody played by a second instrument. We studied Louis Armstrong: Had an effect on all music that followed. [We listened to music from two movies: Youve Got Mail and The Jungle Book which featured his music, though there are others] Made the impossible possible on the trumpet. Changed the whole idea of what a band was. Changed the way soloist thought of themselves.He created interest in soloists because his talent was so obvious, people wanted to hear him play; Emerged as a solo instrumentalist Master accompanist Ensemble player Pioneer in scat singing [popular singer all around] Was first taught by instructor Peter Davis. [in the Boys Home] Was a protog of Joe King Oliver Armstrong was the first Jazz player to receive international fame His artistic style: well developed technique, tone, rhythm and a master at improvisation Armstrong created and recorded with bands in Chicago known as the Hot Five and later, HotSeven He knocked the Beetles off the Top 100 charts with Hello Dolly in 1964 He received the Grammar Lifetime Achievement Award in 1972 H) Notes on Board for Cot 16 Next exam: October 30th 2013; Page 1 of 2 A new listening assignment was distributed and all six pieces have been uploaded to Mix. You will need to be able to identify Title, Artist and Style for the next exam. We listened to the following pieces: All of Me, OK-OK, Maple Leaf Rag, West End Blues, Singing the Blues, Dipterous Blues.Today, we are reviewing Chapter 6. Obbligato- An accompanying or free melody played by a second instrument. Swing- In general, swing refers to the music of large dance bands that played written arrangements and occasionally improvised solos. Swing Era- Era of Jazz in the sass and early sass. Riff-A short pattern of sounds repeated and played by a soloist or group. Mary Lou Williams First woman to compose/arrange for a large Jazz band Greatest female performer in Kansas City Her first public performance was at six years of age. Composer and band leader Count Basis Joined the road show of Bennie Moment Became a big band leader and composer in Kansas City 928 played with Walter Page and Famous Blue Devils and nicknamed Count Played an economic piano style and organ Died 1984 Benny Goodman Named the King of Swing Played clarinet Organized his first band in 1934 Ella Fitzgerald Named the First lady of song and the Queen of Jazz By 1982 had received 10 Grammars and 22 downbeat readers polls Received the Presidential Medal of Freedom by George Bush National Medal of Arts by Ronald Reagan Sold 40 million records in 59 years Jimmie Luncheons ContinuedPage 2 of 2 Biggest diverse program of music by any black dance band His band played 19 engagements in WV Formed by a group of college students with unusual discipline Ranked as high as any other swing band Duke Longtime Proved that orchestrating was an art of the highest level His music was a combo of solo and ensemble playing One of the figures of the Harlem Renaissa nce Developed his own sound by using exotic trombones, growls, way wash, and high squealing trumpets and sultry saxophones.Chick Webb Drummer One of the first band that appeared in NY Unable to read music, he memorized the arrangements played by the band In the id 19302 Ella Fitzgerald raised the band to prominence Could swing while playing lightly Fletcher Henderson Came to NY to study chemistry at Colombia but became so involved with music that he followed it instead Pianist Arranging was his most notable talent His arrangements [with the help of WV Don Redden] were used by the Benny Goodman orchestra Helped bridge the gap between age of Jazz and swing era He thought that too much improvisation was dreary and that polyphonic and Dixieland style were too risky [for large bands. ] Notes on Board, October 23, 2013 Exam next week, October 30th. Study Guide for exam 2 was distributed and will be uploaded to Mix. Listening assignment for exam 2 was distributed and will be uploaded to Mix. Cotton Club- A Harlem night spot, this club was both a part of the Harlem renaissance and an expression of the racial divide. Plunger Mute- The rubber bottom of a plumbers helper. Waving it in front of the bell off brass instrument like a trumpet causes the sound to be modified drastically. Cross-sectional voicing- Instead of all the saxophones playing together for example, grouping the voices (instruments) of a big band in a creative way. West Virginian Don Redden developed the arrangement of instruments for swing band: l)saxophones, 2)trumpets, 3)trombones, 4)rhythm.The Duke Longtime, Chapter 7 Duke was born on April 29, 1899 [Edward Kennedy (Duke) Longtime, born in Washington DC] Duke was recognized as one of Jazzs premiere composers He formed an effective balance between individuals and group expression because he struck a model between personal musical freedom [within his orchestra] while other band lea ders restricted their individual musical freedom. By the age of 17, Longtime had a five-piece band called the Washingtons. Longtime began his career in New York as a leader in 1923. Some of the skills Longtime developed early in NY were: band leader, writer and composer and arranger. Duke helped lay a foundation for future musicians. Dukes major instrument was the piano. He got his nickname Duke from a high school friend. [Because he always gave great attention to his appearance. ] Fats Waller and Willie (the lion) Smith were stride pianist who inspired Longtime.The Cotton Club was a Harlem night club, which was both Harlem Renaissance and expression of racial divide. Duke Longtime was booked t the Cotton Club from 1927-1932 Longtime played: swing, Jungle Jazz, mood style, concerto, [standard] Duke didnt like his music categorized as simply Jazz. It limited it. To What about swing? He replied, What about harmonics? After his mother died, Duke Longtime experimented with longer musical compositions and almost was robbed of his musical ambitions. [He overcame this grief. ] Billy Statutory- Composer and arranger for Duke Longtime. Of him, Duke said, Billy Statutory was my right arm, my left arm, all the eyes in the back of my head, my brain waves in his head, and his in mine.

Merengue En Boca Chica Essay Example

Merengue En Boca Chica Essay Merengue en Boca Chica, reveals a bright and moving piece of work that makes native Puerto Rican music come to mind.In the painting there is a group of three Hispanic males playing various instruments.These three figures are painted in such a way that they appear to be moving to the rhythm of the music.Their posture suggests rhythmic movements, as their arms are moving to play these instruments.Their legs are apart while their heads seem to be still while concentrating on their individual parts in the music.Their hands and overall body language shows content and satisfied performance of their indigenous music.In addition to the three men, there is one woman who seems to be relaxing in front of them as if listening to the music. She is dressed in a bathing suit with her feet elevated on a chair and footrest.Her left hand is slapping her thigh gently to the rhythms she hears while she enjoys the surroundings of nature. The setting for this painting is a pueblo, or a small village sur rounded by palm trees.The presence of what looks like sand suggests that the village may be at or in front of a beach.So, this painting puts the audience either in the water facing the figures and village, or just in front of the water facing the village/ figures. Other things seen in the picture besides people are cigarette butts, lounge chairs, palm trees, lounge chairs (2), houses, musical instruments, clouds, sky, grass, debris, and various types of leaves and dead palms.The instruments in the painting are the guira, the tambora, the guitar, and a cajon. In Merengue en Boca Chica, many colors were used.The painting is exuberant and bursting with various shades of red, yellow, blue, brown, aqua, green, pink, beige, and gray.The lightest color is yellow, which one can clearly see in the clouds, cigarette butts, and souls of sneakers.The darkest color is black, which can be found prim

Dell Inc Company Strategic Marketing

Dell Inc Company Strategic Marketing Abstract This research paper will delve into a scrupulous analysis and discussion of the modern drift in strategic marketing probing deeper into how it interlocks with the overall organizational goals and objectives.Advertising We will write a custom assessment sample on Dell Inc Company Strategic Marketing specifically for you for only $16.05 $11/page Learn More For the purposes of this study, Dell Inc, a colossal company offering a wide assortment of computer products and services will be reviewed bringing forth its kind of products and services, suggestions will be offered on how its marketing programs should be generally manned and executed. The study will however veer towards the researcher’s attained views and concepts, thus the information used will not necessarily second copy the actual data from Dell Inc. A keen attention will be given on how the suggested marketing plan will garner a complete overhaul of the business processes and profitabil ity. The paper will further analyze the risks involved in the marketing plan and how to counter those risks by implementing control measures in the wholesome business plan. Finally, a reflective section elaborating on the significance of undertaking this assignment will be highlighted followed by a brief conclusive section to summarily capture the key points established in the research paper after which the research will be wrapped up. Introduction In order for a marketing plan to succeed it must be based on the key goals established in the business plan. This call for the strategy formulating staff to sit down have a thorough review and understanding of the business plans in order to have a formula on how to blend the marketing plans with the business plan. Many first-time business industrialists hold the fallacy that by appending an ad on a local dairy or on a commercial television channel would have the potential buyers flocking into their premises to purchase goods and services offered. This trend is true, but only to certain degree. A cluster of people may well learn of the business enterprise, purchase products for some period but a huge latent clientele base may never learn about a business if it fails to develop and implement a passable marketing program. Any potential business owner who intends to stay germane in the business arena must design a thorough marketing program, maintain it, understand it and maximize on it to extract myriad advantages form the market place.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The key to acquisition and holding on to numerous and loyal client lies in the strategic marketing plan. The business owner must gyrate over diverse strategies and techniques until he fully understands them. After understanding the strategies it is important for the business owner to customize them and fit them in his business situa tion. Once the strategies a re implemented and maintained they help a business enterprise to attract and retain a stable group of loyal customers. Moreover, the business garners innumerable advantages such as reduction of risks accrued to market shifts and augmentation of profit margins. How Marketing Plan Supports Strategic Objectives Organizational Strategy And Marketing Plan Practitioners in the marketing field are mired by innumerable tasks. Often marketers find themselves entangled with the responsibility of running and maintaining marketing programs, staff supervision and sales this may sometimes obliterate their thinking from the real picture; however marketers are advised to gain little perspective via engaging in serious strategy formulation. The broad spectrum of business plan considers details like the products and the services being offered by the particular company, the numerous markets being served by the products, environmental factors, the production process, the com pany finance, research together with the other elements necessary in order for a business to succeed. The American Marketing Association defines marketing as a planning process comprising of execution of the conceived ideas, appending the right prices to the products, promoting and distributing goods and ideas for the purposes of satisfying the organizational objectives (Fill 2005.p.23) In essence it can be stated that the marketing plan endeavors achieve the overall organizational goals by ensuring that products are offered at the right price to the accurate potential customers. Once implemented, a marketing plan plays a crucial role in ensuring that the business attains success since it ensures business continuation and sustenance of business competitive edge in the market place. A business plan sets a pace for the business, determining the direction in which the business will be steered. In order for the overall plan of a business to succeed it must work in harmony with the marke ting strategies and tactics implemented in the business. A marketing plan works in consensus with the strategic objectives of the overall business.Advertising We will write a custom assessment sample on Dell Inc Company Strategic Marketing specifically for you for only $16.05 $11/page Learn More Its is the marketing plan which determines the degree of business promotion (Davies 1998.p.82) According to Kotler a marketing plan designs structures and devices tactics on how the business will be advanced and propped up (2006, P.67) This element helps the marketing plan to supplement the overall goals and objectives of the business. Fill established the fact that marketing plan is the driving force behind client base build up (2005.p.56). Marketing plan goes into the details on how the percentage of the clients will be increased and how the degree of loyalty will be augmented. Moreover, a marketing plan comes up with the right tactics on how the business will gar ner more profits to enhance growth. Thus the business growth intent is further bolstered through the marketing plan. The strategy on how to capture new market opportunities is intrinsically interwoven in the marketing plan and this aids the business in growth and advancement. Components Of A Marketing Plan. Each business designs it’s a marketing plan depending on its size, and the stage of growth it’s going through. The process of preparing a marketing plan is acutely important as it determines the effectiveness of the plan laid down. Preparation of a marketing plan plays are major role in establishing what the business goals would be and how those goals can be attained. As a business organizer I would design a marketing plan in the following systematic steps. Executive Summary: This will form a preamble into the whole marketing plan and will highlight the major points of the over all plan. In nutshell, the summary brings into light the major services offered and the p roducts of the company. Finally, the summary states the overall mission and the objectives of company (Kapferer 1997.p.45) Current situation:Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Current Situation: This section offers information concerning the business locality, the customers targeted to purchase the product together with the competitive environment. Further, this section offers information on the business viability in the locality and the encompassing threats which are likely to daunt its operations. Competitor Analysis: This facet includes the information on the other businesses operating on the same wavelength as the business under review and the competitive advantage or disadvantage they have over the business being analyzed. In this section, the business highlights other similar businesses offering similar products as your business. Other potential challenges to the business such as government regulations could also be high lightened on this section. Marketing Objectives And Strategy: In this section the aims of the business are written and the formula to attain them is explained. Further, the game plan on how to achieve profitability through marketing is noted. The marketing strategy explains how the stipulated objectives will be attained (Kotler 2006.p.17) Product: This offers detailed information on the product or service offered for sale and its features and the benefits garnered by using it. Price: This section offers detailed information on how much the customer will offer in order to get the product, payment policies are also indicated here. Promotion: This is detailed information endorsing the product to the potential buyers bringing out the salient features which give the product an edge in the market place. Place: This is the locality of the business in relation to the competitive environment. Action Programs: These ere rigorously structured and planned agendas stating what the company plans to do concerning the promotion of a product, and how and when they will be put into use. Budget: this offers the total cost that is going to be incurred in order for the marketing plan to be implemented. Measurements: This is quanti fication of the numerical targets for measuring achievement of the targeted results such as sales increase by 5% in 3 months. Supporting Documents: These are documents offered to back up the information provided in the marketing plan, such documents include research results, spreadsheets, budget sheet amongst others. Risks Within A Marketing Plan. In a time of finely tuned sensitivity to marketing competence a momentous effort should be made to ensure that the money pumped into the marketing plan achieves the best returns possible. Time and again, the best laid plans fail or are derailed by sudden or under-estimated forces that despoil the projected returns razing professional reputations. The negative forces which endeavor to thwart the marketing plan are termed as risks. As Davies elaborates risks are likely events that will considerably decrease the quantity base, hoist the expenditures and affect margins of the market share in adverse ways (1998.p.59) Myriad factors raging bad w eather to marketing channel interference and financial gaffs could sap the acuity of a well calculated marketing plan. Some factors which pose great threat to the success of the marketing plans include: Competitive actions, once a product or service is launched in the market place for instance in the case of Dell Inc after launching a plasma screen monitor for the computers. Chances are very high that Hewlett Packard, and Compaq will do the same; they would try to duplicate the product and add on some extra accessories which could easily cause the Dell’s monitors to be discredited. In order to avoid being choked up by competitors Dell has to endeavor to produce perfect products which will be hard to duplicate and which will stand out in the market place to give them edge over the competitive computer markets. Financial Blunders, Poor budgeting could lead to paucity in the money allocated to implement the marketing plan and this could deter the performance of the whole project or cause compromise in the quality of the expected results. Poorly managed and unmitigated risks sap the credibility of a well planned marketing plan and this could disappoint the company and frustrate the efforts of the marketers as they try to steer the organization into a fruitful territory. Operational risks are also known as the short term risks and they cover the pricing strategy and the quality of the product or service offered in the market place. Poor pricing could stall the rate at which the product or service is consumed, it could also garner losses for the business if the returns obtained from the product or services are too low (Chisnall1997.p.54). Poor quality products give the competitors a chance to trample over the business since customer always seek to buy the best products which are offered at their convenient prices. Strategic risks, these risks concern the business in relation to the immediate environment. They concern the producer as he relates to the longer t erm forces (Brassington 2006.p.98) some key risks entombed in this category include poor buyer power. For instance if Dell Inc wants to launch a new and sophisticated power saving, fast and reliable computer machine in order to cater for the production cost incurred it will have to hike the price and this will be difficult for the buyers since they may not be acquainted with buying computers at high prices. Evolution of consumer demand, is also another strategic risk, the market demands keep on changing due to increased technological changes in the market place hence a product might be phased out due to buyer’s disinterest or change of preference causing the business to incur massive losses. Policy changes could be another bottleneck to the marketing plan. Some government policies implemented such as increased taxes on the production materials or regulatory measures on how the product is sold and transported could deter the rate at which a service or product is consumed. In o rder for the ill effects of risks associated with marketing plan to abate marketing planners should device a contingency plan to buffer any ill effects accrued to the marketing process (Booms Bitner 2001.p.74). Although the planners have very little to do to avoid the occurrence of the risks they are supposed to be prepared financially, and be psychologically prepared and have action plans on what should be done incase of uncertainties. Construction Of Marketing Plan. Executive Summary Dell Inc is a complex IT multinational company which offers a wide assortment of computer products and services. Further it sells computer servers and other accessories used to aid in computer networking. The marketing plan endeavors to market Dell servers in Middle East where the competition has not yet taken root. The company will be working on a budget of approximately Three million dollars for a period of six months in order to break even in the virgin market Business Overview. Dell servers are po werful computer machines used to offer back up for other computers in a networked computer environment. Servers provide a link through which computers networked though a LAN (Local Area Network) or WAN (Wide Area Network) can communicate, share information and achieve data. A typical server capable of supporting 50 computer work stations goes for $400. The companies which pose competition to this kind of product is the Microsoft inc and Hewlett Packard. In the Middle East the company projects to acquire a pool of over five hundred thousand users since computer usage is gaining prevalence in the region. Target Market. The market cluster targeted for this kind of product include the ISP’S (Internet Service Providers), colleges and learning institutions, producing companies, government institutions and the religious institutions. In the case of the ISP’S who need to offer a lot of services to the initial customers, the company will offer high specialized servers to ensure that they can hold innumerable Gigabytes of data. Marketing Goals. To increase computer usage in Middle East by introducing highly powerful servers this could aid in provision of internet bandwidth to the potential clients. To bolster clientele base by venturing into new markets. To offer more training programs on computer usage in Middle East in order to create a viable market for the company servers. To establish a permanent working legal relationship, with the Middle East Information regulatory department. Marketing Strategies. The strategies will be used to venture in Middle East with new products include, customer incentives whereby for every Dell server machine purchased customers will be given free training on how to use them and also get free programs for running the server. There will also be free laptop offer for the first hundred clients in order to increase the rate at which people will purchase the products. Implementation Tactics. Foremost the Dell Company will advert ise on Television channels and News Papers the presence of its chiefly available products and the advantages accrued to usage of its products. Moreover, the clients will be compelled to know that it is the best offer in the market. Budget The whole practice which is supposed to last for three years is supposed to cost $six billion dollars. The budget is projected on the assumption that the potential customers will embrace and purchase the offered products (Blythe 2004.p.65). Further, it is assumed that the legal regulatory mechanisms will not inhibit the Dell Company from carrying out its business objectives in Middle East. Result Evaluation. The company will be able to realize the acquisition of its goals if there will be 10% reception of the product in the first three months. Further, if the company will be able to acquire five hundred clients inn two months it will be in a course of achieving its goals. The Importance Of Each Marketing Plan Component The executive summary of the marketing plan offers brief summary of all the activities which will be carried in order to make the whole plan a success. Business overview will be the second part of the plan explaining the general operations of the business and the objectives in relation to the outlined marketing plan (Baker 2000.p.43). The targeted market curves a niche for the business to identify the needs of the people who need to purchase the product. Marketing goals and strategies will help the business to have a vision on what it aspires to achieve and how it will achieve it. The marketing tactics are the procedures which will be followed in order to realize the set goals. The budget will highlight the overall cost of the marketing plan. Result evaluation will help to gauge the credibility of the plan. Mitigation Strategies For High Risk Components High risk components include the budget and the targeted customers. The budget may be minimal in comparison to the needs established, the planners will have a c ontingency plan by budgeting for hidden costs and uncertainties. Further, the team will have a reserve of finances for miscellaneous costs like training costs and the verbal promotion costs. Customers And Competitors The targeted customers who are likely to buy the Dell server machine include ISP’S government institutions and learning institutions this is because they are likely to have numerous computers in their working environments which are networked. The companies which are likely to offer stiff competition include Microsoft Inc and Hewlett Packard. Promoting Marketing Plan In Support Of Strategic Objectives Supporting Dell’s Strategic Objectives Dell has got a strategic objective of venturing into a new virgin market to promote its servers. The driving force behind the move is in endeavor to attain more customers and also to improve awareness of its products. Moreover, Dell will assert efforts towards improved sales and customer relations. My marketing plan will help to create awareness of the product through Television promotions and the Daily newspapers hence increasing customers’ proclivity towards Dell’s commodities. On the other note the marketing plan will offer incentives like free training and free laptops a factor which will create customer loyalty and bolster improved sales. Approach To Gain Agreement For The Marketing Plan In order for my marketing plan to gain credibility to the business managers I will foremost project to them the anticipated benefits of the whole marketing program. I will convince them that the move to market products in Middle East will help the company to dominate the computer servers market before competitors creep in. I will keenly establish the significance of marketing as it will help to give the company an edge in the cutthroat competitive computer market. Publicity And Promotion Strategy The strategy to embrace in order to gain publicity for the product is by using mass media channels lik e the internet, the Television channels and the daily Newspapers this will ensure that the information will reach numerous potential clients within a short period. Reflective Statement This research paper has stretched my credulity helping me to develop a different perspective towards the marketing facet of the business. I have realized that in the contemporary business hurl, a business’s constancy in the market place is determined by its knack to formulate and implement strategies in order to remain at par with the demands exerted by both internal and external environments. A business must devise a strategic plan which looks far beyond the instantaneous circumstances bringing to clarity the focal point of the business and its vision for the future. Strategic marketing considers the customer’s point of view when planning a marketing campaign. Moreover, it blends the customer’s situations, such as what they want and why they want a product or service, with the ge neral company’s direction. I have realized that marketing plan plays a massive role in aiding the entire businesses attain its core objectives. It offers positive solutions on how fast and effectively the business can achieve its projected project margins. The success of any business endeavor is so depended on the marketing plan that it why it should be formulated so accurately giving a key consideration to both the external and internal parameters. The existing customers are well retained through marketing plan when loyalty schemes are established, again new customers are acquired and retained thorough the plan if it is properly formulated. All the businesses which intent to remain afloat in the highly competitive arena must have on their fingertips all the information concerning their consumer needs and how to satisfy those needs. Marketing veers towards the consumer needs and how to satisfy them this is the surest way of making sure that the brands produced have credibilit y in the market and address the urgent consumer needs. Marketing is all about devising products which intrinsically satisfy the needs of the potential market at the same time offering a challenge to the competitors. Conclusion Business success depends on formulation of attainable strategies and achieving the specific objectives of the strategies. In order to achieve the objectives in accordance to the stipulated timeline is important to have a marketing plan which blends with the business goals and objectives. The plan will cultivate an ample environment through which goals will be achieved. A marketing plan must put into consideration the targeted market its needs and preferences (Hoyer 2001.p.34). The plan should bolster both loyalty and increase customer satisfaction which will draw in more customers and augment the business growth. The secret of success in business is devising a realistic marketing plan, executing it in relation to the business goals steering the business into f ruitful terrains. Reference List Baker, M. (2000) Strategic Marketing And Management (2nd) edition. NY: Macmillan press. Blythe, K. (2004) Essentials of Marketing (Ist Edition) 2nd edition. Chicago: Prentice Hall publishers. Booms, C.H. and Bitner, D.J (2001) Strategies In Marketing Ventures and organizational structures for service. American Marketing Association. Vol 6 Brassington, F.G. (2006), Principles of Marketing Management. (1st) Edition. Chicago: Prentice Hall Publishers. Chisnall, K.P. (1997) Key Issues In Marketing Research. (3rd) Edition. London: McGraw-Hill. Davies, M. (1998) Understanding The Heart Of Marketing.(1st) edition. London: Sage Publishers:. Fill, C (2005) Marketing Contexts, communications and applications. Harlow: Prentice Hall Publishers. Hoyer, J.K (2001) Consumer Behavior, (2nd Ed) NY: Houghton Mifflin printing press. Kapferer, J. (1997) Strategic Brand Management. London: Kogan Page Publishers. Kotler, P.V (2006) The Principles of Marketing. (4th) Editi on. Harlow Prentice Hall.

7 Reference Resources for Writers and Editors

7 Reference Resources for Writers and Editors 7 Reference Resources for Writers and Editors 7 Reference Resources for Writers and Editors By Mark Nichol What guides and handbooks does a careful writer (or editor) rely on? I’ve consulted many resources, but the ones on this list have pride of place and show the most wear and tear. 1. The Associated Press Stylebook Associated Press style and Chicago style (see below) differ in some respects, but many of the listings in this alphabetically organized resource will set you straight about how to treat many common and proper nouns. 2. The Chicago Manual of Style This is the primary resource, after a house style guide, for many American publishing companies and other companies that produce publications, providing guidance about grammar and usage as well as topics like abbreviation, capitalization and other emphasis (such as italics or boldface), numbers, and punctuation. It’s only one of many, but it’s preeminent. 3. The Copyeditor’s Handbook This paperback guide, originally conceived as a companion to Chicago, is similar in organization but formatted more like a textbook (I’ve used it as such with great success), with exercises at the back of each chapter. It’s more accessible but not as comprehensive than the preceding book. 4. Garner’s Modern American Usage Language maven Bryan Garner’s authoritative, encyclopedic tome about proper use of words is the definitive specimen of this type. 5. Merriam-Webster’s Biographical Dictionary This is a handy resource for double-checking names of famous people or their life spans (and years in office or on a throne). The publisher’s general dictionary includes in its appendixes both biographical and geographical dictionaries, but the listings in the stand-alone publications are much more extensive. 6. Merriam-Webster’s Collegiate Dictionary Actually, I generally use Merriam-Webster Online, but the print version is handy for finding all the words that start with a certain prefix, or coming up with an alliterative adjective. 7. Merriam-Webster’s Geographical Dictionary Find out the current spellings of foreign cities and the official names of countries and their land area and population. The latter figure will be out of date, and you can find this information (and that available in the biographical dictionary) online, but you may prefer flipping pages to clicking through sites. This list is not a purchasing guide don’t blindly buy any of these books. Visit your local library and take a look at them, then decide which are good investments for your needs. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Book Reviews category, check our popular posts, or choose a related post below:How to Format a US Business LetterUsed To vs. Use ToPrepositions to Die With

Employees Morale Essay Example | Topics and Well Written Essays - 500 words

Employees Morale - Essay Example Therefore, the company should employ a comprehensive exposure strategy for employees to ensure that they develop skills compatible with emerging trends in the rental car business (Bruce, 2003). The company should practice workforce exchange programs with other organizations offering car rental services in order motivate employees to appreciate the company’s working environment. The employees should be given attractive remuneration to promote loyalty and energize their working potential (Bowles, Cooper & Palgrave, 2009). The company should plan for reasonable allowance strategy to ensure that hardworking employees are reward proportionately to their contribution to the company’s success. The employees should be awarded attractive entertainment allowance to facilitate adequate refreshment when on holiday. The company working schedule should be well structured ensure that it is convenient for all employees. The employees should not be made to report very early and leave late from work. Overworking the employees lowers their working morale and sometimes pressures them to produce substandard results (Amar, 2001). In this regard, the company should consider restructuring the work program and allow workers to operate in shifts to minimize fatigue and work pressure. The company should focus on appreciating the hardworking workers to encourage them to put more efforts in their endeavor.. For instance, the employees showing distinguished performance should be promoted to higher ranks and their salaries to be reviewed to boost their working spirit. Research has shown that promotion is a significant booster of employees’ morale. Employees will always work hard to get to high levels of their career. The company should not interfere with employee freedom at the work place. The employees should be allowed to mingle and share experiences