Chysalids Compared To By The Waters Of Babylon Essay -- essays researc

Two very good stories are The Chrysalids by John Wyndham and By The Waters Of Babylon by Stephen Vincent Benet. two these stories are sci-fi and depict what human civilizations will be like after a nuclear holocaust. The result of the holocaust has altered the Hill tidy sum and Waknuk peoples morals and religious beliefs. The main release between the stories is one is viewing the forthcoming as positive the other is portraying the future negatively. The Chrysalids was a better story. It visualized what cosmos act like. In the following paragraphs many points will be looked upon to prove that The Chrysalids is a better story.The Chrysalids takes place in an eastern part of Canada called Labrador. It is set in the future after a nuclear holocaust has occurred. The town of Waknuk is isolated because the surrounding areas have heavy radioactivity and nothing can survive there. Because of this isolation Waknukians had to make up new religious and moral beliefs. Both these stories h ave many similarities as well as many differences. Some of the most visible similarities are in the setting. They are both set in the future after a nuclear holocaust. Both stories are set in small villages where laws are strict and the surrounding areas of the villages are forbidden. Both civilizations have lost all knowledge of past civilizations, they must(prenominal) recreate beliefs and morals the best they can. As well they also thought very highly of the Old People. What these villages do not understand they make up stories to explain them. Some of the differences in setting are some Hill People know what is around them. No one in Waknuk knows what is around them. In By The Waters Of Babylon priests are allowed to go into dead places, where as in Waknuk no one is allowed to go into the fringes. By The Waters Of Babylon takes place in sore York. The Chrysalids is set in Labrador. What the Hill People do not understand they attributed to God where as in Waknuk what is unknown is associated with the devil.The invigorated The Chrysalids starts out when the main character, David is having a dream. The dream is about a city with flying objects in the sky and buggies without horses to pull them. After this dream David is curious of what this city is. He realizes he has the demonstrate of telepathy. He and the others with telepathy must keep it a secret or they will be banished... ...s. The themes of these stories are alike in the sense that they both expose strict religious views. There laws are very strict and clear.The themes are different in the way that society is presented. In The Chrysalids humans are portrayed as being ignorant and negative. On the other hand By The Waters of Babylon presents humans as being accepting and optimistic.The most significant difference in these stories is the way the societies think. The Waknuk people refuse to change and are very stubborn. The Hill People are accepting of the truth and are willing to change. The novel The Chrysalids went into a lot more specific and seemed more relatable then By the Waters of Babylon. The best story is The Chrysalids. It portrayed society more accurately. It was also more exciting and realistic.Both these stories were well written. They had many similarities as well as many differences. The better story of the two is The Chrysalids by Jon Wyndham. His story went into greater detail and was more exciting. The plot of The Chrysalids was also a lot more elaborate. After observing many points about setting, plot, characters and theme the more accurate story of humans is The Chrysalids.

General Education Essay -- Economics

General EducationExcept for a brief contraction in the early 1990s, the highereducation system in the United States has been growing steadily sincethe late 1970s. Roughly half of all Americans now have tended to(p)college at some point in their lives, and roughly a quarter hold apostsecondary degree.(In the United Kingdom, by contrast, less than 15percent of the creation goes to university.) There ar 14.5 millionstudents in American colleges and universities today. In 1975 therewere a little over 11 million in 1965 there were few than 6million. And yet when a person in higher education talk about itsconditions and its prospects, doom is often in their voices. There are triplet matters these people tend to disquiet about the future of liberal arts college the collapse(as its frequently termed) of the academicdisciplines, particularly the humanities and the seeminglyintractable disparity between the supply of Ph.D.s and the demand fornew faculty. There are more college student th an ever. Why does thesystem feel to many of the people who work in it as though it isstruggling? (Menand, Louis pg 219)Many people are flocking to college, but there not going there for atraditional liberal arts education. Liberal education is under siege.Critics, of whom there are many call it an overpriced indulgence forthe affluent few who do not have to worry about earning a living upongraduation. Fewer and fewer of todays undergraduates are pursuing theliberal arts, with most of them studying practical subjects likefinance, marketing, real estate and pharmacy.(Rimer, Sara) analyze just the practical subjects makes very good sense to mostpeople. Why bother studying things you wont use in your d... ...neral educationclasses for the most part are what people refer to as cake classes,which means easy grade. I personally like general education coursesthey help to round off a persons knowledge. It also serves as a breakfrom your major courses. Some people may like to jump right into theremajor to make gold fast my personal preference is to become the mostintelligent person I can in college so that I have more to introduce lateron in life.(This paragraph was taken from an earlier work of mine.)Works CitedGould, Stephen Jay, ed. The Best American Essays 2002. NY HoughtonMuflin, 2002.Menand, Louis. College The End of the Golden Age. Ed. Stephen JayGould. 219-231.Rimer, Sara. Justifying a Liberal humanities Education in Difficult Times.New York Times 19 Feb. 2003 B7Vargas Llosa, Mario. Why Literature? Ed. Stephen Jay Gould. 295-308

The Victorian Age Essay -- History, French Revolution

The Victorian Age of LiteratureIt was the best of durations it was the defeat of timesit was the spring of hope, it was the winter of despair (Dickens n. pag.). These words by Charles Dickens, one of the most famous writers of the Victorian Period, were intended to show the connections between the French transformation and the decline of Dickenss own time, the Victorian Era (About n.pag.). Dickens wanted to show how the trends of his time were following a tragic trail that had already played out and not ended well in France. According to an article about this historical period, the Victorian Era was a time of change, a time of great upheaval, but also a time of great literature (Victorian n.pag.). The Victorian Period reflects the great changes in the social, political, and stinting shifts of the time.To start with, some information is in order about the Victorian Period itself. Queen Victoria, Englands longest reigning monarch, sat on the hindquarters from 1837 to 1901. The spa n of time is referred to as the Victorian Period (Abrams 1860). At the death of Queen Victoria, her subjects reacted in such a way that they rebelled against many of the ideas put forrard during her reign. Even her own country recognized her life and rule as a distinct historical period separated from the rest (Abrams 1861). Also in the Victorian Period, other events were going on that changed the way many people thought about life. Among those changes were advances in scientific research, which created conflict with biblical beliefs. With Darwins region of The Origin of the Species in 1859, which set off a scientific revolution, many Victorians lost faith in the church. His theories stirred doubt about where humanity in truth started from, and the... ... the era brought with it a change to the people of England and the globe. Thanks to Englands ideas of their responsibly and rights to the rest of the world, civilization as we know it would never be the same. Just desire this c hange impacted England, the effects of Queen Victorias ruled shaped the world as it is now. One cannot imagine much less map how different things would be if it were not for Queen Victorias influence on global economy, philosophy, biology, geology, psychology, religious beliefs, etc. Thanks to her and her support of reform from the industrial Revolution, even the most simple of things that people take for granted today would not exist like being able to call it a day after eight hours of work, overtime pay, healthy and safe working conditions, and rights to defend themselves against unfair practices both in the workplace and out of it.

The Destructive Power of Pain Essay -- Expository Essays

The Destructive Power of PainThere are devil types of pain that we all experience, physical and emotional (or mental). Physical pain is a signal of the brace therefore it is something that is tangible, something that we plenty prove is there and something that we can feel. ruttish pain is hurt on the inside of ones soul. It cannot be expressed it is only a feeling in the soul. According to the Christian view, pain makes someone a better person. However, some people disagree with this because they believe that pain destroys a human beings self-worth.Physical pain is a signal given by nerves that an organism is in a potentially hurtful environment. This is the type of pain that hospital in-patients experience, and it often incites a negative reaction when it is in an extreme form. immut satisfactory pain can distort the patients view of the world and surroundings and can make him/her self-absorbed with alleviating the pain. To others, the patient may appear selfish, impatient, qua rrelsome, and greedy, but his actions are however a result of the pain that they are suffering. Jim Jones, a hard working construction worker, was severely injured one day when a sheet of alloy fell on him and severed his leg. While in the hospital, he became withdrawn and very short -tempered with the nurses, and he was angry if he was not cared for immediately. He was in so much pain that he lived from one dose of morphine to the next and if the nurses were even one minute late he became impatient. It was as if he thought that there were no more patients in the hospital besides him. When his family came for daily visits he became very quarrelsome and didnt want to accept any athletic supporter from them, because he felt that he was useless and could no longer contri... ...ng, such as pain. An example of this is to try and describe the color blue to somebody. One can say it is like the color of the sky, or the ocean, but he cant really say what it is. If he could, he could desc ribe blue to a blind person. even up though we dont know how to talk about pain, we can treat it. Medicine is able to stop the nerves from sending a message to the brain. Psychiatrists are able to find the root of a problem and alleviate it. There are some who would say that God is the only one able to take by pain (both physical and emotional). However, others would say that pain can never truly be taken away, just subsided. And still others say that pain really isnt a thing, it is an illusion that can be overcome. Anybody who has hit their thumb with a hammer would swear that this isnt true. If one were to ask them why, they would say because it hurts.

Glass Structures :: Buildings Building Essays

Glass StructuresThe name of the structure doesnt matter as much as the pleasure received some may c completely them nut case rooms or kilobytehouses. The uses of these furnish structures vary as the weather they see. The structures all contain glass allowing race a place to view the natural environment inside. These structures are mediums in which outside and inside environments are connected. For many people myself included, there is a fantasy of being in an environment that is exotic and surreal. Conservatories started around the nineteenth century, a time of the Golden Age. English architecture, allowed designers to show finish a different side, one that was open and enjoyable, in contrast to being useful or industrial. Conservatories were built for the wealthiness class. Wealth alone would not cod brought about conservatories if it were not for the development of technology in heating, ventilation, iron, and glass . In addition, to the development of technology the interes t in growing edible fruits, vegetables and exotic species excessively inspired the development. Palms were the desired tree of type, representing happiness and a symbol of wealth. To grow a palm tree in a cold climate involves having wealth no matter what. Conservatories didnt develop without having some problems. The most obvious problem being glass, which makes up most of the structure. In the 16 Th. Century pig eyes glass was very expensive. The economics of having a conservatory did not become more realistic until Louis Lucas de Nehou invented sheet glass in 1688. The problem of glass was in the winter when the water would expand between the layers of windows and break. The other issue with glass is sealing it to keep water out and moisture in. Sealing the glass also affects the heating and ventilation. Stoves were most commonly used for heating the building. The cost of heating can differ in cost depending on warm of the green house. The glass house could be kept as warm as the rest of the house, costing a lot of money, or just warm decent to keep it from freezing, costing less. Ventilation can be solved by opening and closing the windows along with elaborate piping systems is desired. Other ways to subject the air temperature is by having shading. This can be natural such as shade by deciduous trees, or vines. The other option is to have sunglasses made of fabric, wood or another material that can be drawn when needed.

Ethics and Social Responsibilities in Management :: Ethical Standards Management Essays

Ethics and Social Responsibilities in ManagementEthics depose be defined as a process of evaluating actions according tomoral principal of values(A.Alhemoud). Throughout the centuries people weretrying to choose between profit and moral. Perhaps, approximately of them obtain both,but every time it could have roused ethical issues. Those issues concernfairness, justice, rightness or wrongness as a result it can alto realiseher be resolvedaccording to ethical standards.Setting the ethical standards for the way of doing business incorporation is primarily task of management. Corporations have to maintain the similar standards as an individual person and, in addition, corporations, asorganizational units, have their own social responsibilities toward customers,employees and society. However, both business should keep its original purposeof function - making profit. Balancing the traditional standards ofprofitability and burden of social responsibilities is not an easy task. Inrecent years it has been a trend of setting standards of collective ethicsaccording to high decimal point of morale.To be able to keep the ethical standards management must follow the law.However, there are some complications in enforcing it. The law affects and isaffected by social forces and prevailing ethical standards. Although the lawcan codify societies ethical ________________________________________________________________________ Alhemoud, Ali Management Ethics is Smart Business.values, ethical stopping point making transcends the law in that 1) the law deals withactions not with thoughts, and therefore it does not (and cannot) codify allethical requirements and 2) an individual or a group may perceive a given lawas immoral, not as a guide to ethical behavior. ( A. Alhemoud). How, then, acompany can ensure that its label of ethics is both followed and enforced ? ...Defense firm such as General Dynamics and TRW, and an information company, Dun& Broadstreet, have appointed i nternal ethics officers or ombudsmen. Whetheremployees have faith in these safeguards against corporate retaliation is hardto tell, though it is one step forward (The Economist August 19 1995)The ethical codes of corporations that that get so important nowadaysalso did not come into being at once. They emerged from individual ethicalstandards and corporate consciousness. Moreover, the public demand forprosecution of any violations of corporate, professional and business ethics hasbeen increased. Finally, mass media made possible for society reveal secretsthat were kept from public before. So, the business conduct regulations werecreated to draft guidelines for ethical conduct, intermit a process formonitoring business practices and recommend ways to correct questionableactivities. (J.Byrne) All these measures were taken to balance various socialresponsibilities with the high degree of moral and sense of attainment.

Marketing Plan Nike

INTERNATIONAL UNIVERSITY COLLEGE Sofia MARKETING PLAN Market admission/grow opportunity for Nike in Bulgaria INDIVIDUAL ASSIGNMENT Coursework in MARKETING Student registration No 20019402 Program MBA LecturerDr. V. Blagoev Executive Summary Our approach to developing a merchandise-entry dodge follows a structured process, ground on in-depth understanding of either vistas that feed into a commercial launch. A comprehensive analysis, using market data and market research, allows us to assess all areas affecting Nikes strategic direction Current market situation detailed consumer and business market ingredientation and analysis of market drivers provide be undertaken to identify the most valuable target segments and underlying reasons for market entry/opportunity. Specific target areas are evaluated to provide make inputs harvest-tide, pricing, retail structures, gross gross revenue and scattering planning A review of competition extensive competitive profiling in areas such as positioning, brand, target segments, value proposition, market offer, pricing, practiseer care, gross sales & distribution, enable assessment of competitors strengths and weaknesses Threats and opportunity analysis analysis of relevant threats and opportunities that the product might face. An internal SWOT amplylight areas of valid advantages and disadvantages, providing input to market entry positioning and value proposition Objectives and issues description of limitations or possibilities within the current plan that affect objectives to attain or issues that might affect market and segment growth Identification of marketing strategy outline of how Nike is to create customer value and the particular proposition of target markets.It is also referred to specific strategies of the marketing mix (4Ps) and how they affect to threats and opportunities. Action programs how marketing strategies will be turned into actions Budgets shows expected revenue, expected marketing exis t and ROI Conclusions from the market analysis together with internal SWOT and place strategic risk areas form the basis for describing the market entry/opportunity. Contents 1. Executive Summary 2. Current marketing situation 3. Threats and opportunities analysis 4. Objectives and issues 5. Marketing strategy 6. Conclusion REFERENCEI. Current Market Situation 1 Market description Bulgaria isnt renowned for specialist summercaters stores. The reinvigorateds for sports corrects businesses is generally positive, given Bulgarias negative expectations for speedy economic development being one of the poorest members of the EU. Meanwhile, some analysts expect sports clothing and shoes to climb in demand. The global economic crisis has not yet importantly affected the sport neats market because when people stomachnot afford to buy apartments they prefer buying goods such as trainers, said Kr Tsonov, (Director of Sport Depot).Tsonov said annual turnover of branded sport goods in Bulga ria last year was approximately Euros63 million, relatively small for a population of 7. 5 million people. The figure doesnt include signifi houset equipment imports from China and Thailand. Germanys Adidas has some 40% of the market share, with revenues of about Euros 39 million annually. The US Nike and German puma brands each earn Euros 19 and 13 million over the same period. The Bulgarian sport goods market is still developing. Branded sport clothes and shoes are generally favored sales compared to specialized sport equipment, including that for extreme sports.But the current small volume of sales is the main reason why large international sports chains reach yet to enter the market. Currently, specialized sport goods are offered by a large number of retailers, but most dealers have just one store. In Sofia, there are about 20 such stores and countrywide there are around 70. But mass distribution has yet to gain a stronghold. When it does, as large brands seek to l incessantl yage growth in untapped territory with franchising deals, the Bulgarian sports market will streak away.The main consumers of Nike products can be divided into the following major segments proffessional athletes (approximately 65000) active amateurs ( mingled with 20-55 years of age, 368 728), students (fashion or trend fostered, approx. 896 734) young active people (between 15-19 years of age, who practice sport for good body shape or just for health, approx. 220 937) and people from upscale market (usually earn above the average for the country, who would like to feel comfortable and look good when training, approx. 00000). (Ministry of physical education and sport, 2011, National Statistical Institute 2011) Professional athletes seek better performance and to reach the best of their potential. Product characteristics include light weight, high innovation and cushion technology. For instance Carl Lewis custom-designed p airmanship of golden-colored Nike racing spikes made with Zytel, sources state that each shoe weighed about 94 grams. Active amateurs and people from upscale market are concerned with low risk of injuries and better performance.Product can be viewed with light weight and cushioning technology. Air Max a renowned running shoe by Nike, specially designed to provide the ultimate in impact protection reducing shock and distributing pressure, best characterizes the product. (www. footlocker. com/searchresults/keywordnike+air+max/) Students and young active people have similar traits comfort and trend. Design and cushioning technology is what the product is aimed for. Good example is the online Nike shop, where you can custom your gear shoes. http//nikeid. nike. com/nikeid/index. jsphomeIn general, Nikes products are considered to be upscale and versus the competitors the pricing is relative high. Given that the product prices are realistic Nike is offering to its customers, it is indistinct whether all customers think alike. This may repre sent a weakness, having in mind the lower output of the economy in Bulgaria. To overcome any future problems, in particular in high price line, Nike is open for emerging technologies and heavily invests in innovation towards the development of in the raw products, specifically the Nike Alpha Project, a revolutionary new line of athletic shoes.Nike was negligent in the past towards the mid-to lower-price-point products, which offers another gap for purifyment. To better develop competitive position at all price points much resources and time should be dedicated. There is a great potential in the lower price point and these are needs that can meet the specific characteristics of the Bulgarian market. A. J. Almaney, Ph. D. (2000) 1 Product review According to Nike, the following shoe styles will be available online in January 2012 refering to the launch date.Regular follow up or update can be found NikeStore on Twitter. These styles may also be availableatauthorized Nike retailers or authorized Jordan retailers. JORDAN determine STYLE NAME colour in PRICE STYLE 01/07/12 Air Jordan 8. 0 Black/Dark Concord-Anthracite-Orion Blue $150 467807-009 01/11/12 CP3.V Black/White-Stealth $120 487428-003 01/19/12 Fly Wade II White/Varsity Red-Black $145 479976-101 BASKETBALL DATE STYLE NAME chroma PRICE STYLE 01/06/12 Zoom Kobe VII White/Black-Concord-Neutral Grey $180 488244-100 AIR FORCE 1s & NIKE SPORTSWEAR DATE STYLE NAME COLOR PRICE STYLE 01/14/12 Air labor 1 Black/Black $90 488298-007 01/14/12 Air Force 1 Cargo Khaki/Cargo Khaki $90 488298-300 01/15/12 Air Max 95 Obsidian/Obsidian-White-Action Red $150 609048-400 01/21/12 Air Force 1 White/Obsidian $90 488298-105 http//help-us. nike. com/app/answers/detail/a_id/20727 2 Marketing Mix adapted by Nike for Bulgarian MarketNike has been developing its Marketing Mix found on product, price, place and promotion. Thus, seeking the right marketing mix to best contribute to its goal of maxi mum profitability. Product Nike understands the importance to satisfy every aspect of the consumer market in Bulgaria. To penetrate the competition and gain market share Nike should have an extensive range of products. Key point is to provide features, designs, various brands, package and benefits like extra warranties and after sale service. There is need to cater varied market segments and every segment has specific requirements as well as individuals. Customized solutions of the product can be offered and shaped as per the requirements of the customer.Warranties of one year can be offered for the products and in case of defects or problems occur after leverage a replacement can be offered. This can be referred as after sale service and will help in keeping firm customers. The competitor Addidas is offering only 6 month warranties for the Bulgarian market. There is an change magnitude interest in the consumer for high end brands and collaboration with other companies could in itiation more sales and recognition. E. g. selling i-pods with their jogging shoes range. Price Internationally Nike is positioned at high-end consumer market with high disposable income looking for better service and legislate of the line product. Basically the strategy is to provide high cost with maximum profitability, hence high profit margins.That can be justified by higher cost for innovations and advertisement collaboration with top sport athletes. A possible solution specifically for Bulgaria to overcome the high cost is to introduce special promotions during the rattling season or low sales periods or by selling out old models. Place Nike has developed wide range of distribution convey worldwide. Appropriate for the local market are retail channels retails stores, brand stores and exclusive show rooms. Online shopping is another means of distributing its various products and its less expensive compared to the rest methods. Distributers are commonly engaged to support it s retail outlets.Factory outlets can have a major role in the down market, where discounted products can be disposed. Promotion Nike has one of the most comprehensive promotion and advertising. To build awareness, brand jut and loyalty Nike can use for the local market advertising, sales promotions, advertisement campaigns, public traffic, publicity and sales promotions. Nike often relates to top athletes from various sports football, tennis, golf and etc. Nike also endorses various teams and clubs, such as Levski Football team. It can use shows for product placement or it can sponsor various events Sofia marathon, Football Cup, Golf tournaments, like Black sea Rama or even new stadium as it did with Alliance ArenaNike also can use local celebrities in their advertisements to increase brand loyalty by utilizing the brand image of such celebrities. http//www. slideshare. net/hemanthcrpatna/a-report-on-consumer-behaviour-in-nike 3 A review of competition The rivalry among competi tors is quite high for the industry. Nike, Adidas and painter have grown at a notable rate, each offering more choices, more innovations and new trends. Marketing has performed very aggressively by sponsoring different teams and social responsibilities. Main competitors of Nike are Adidas with income for 2008 39890 bnl and puma with income for the same period 13883 bnl. Nike currently is standing in second place with just over 19248 bnl. Trade register 2007) Market positions and strategies for product quality, pricing, distribution and promotion Adidas Adidas manufactures running shoes, football boots, most famous for the Predator range, basketball Pro Model shoes. In addition Adidas makes sport apparel for tennis, rugby, football, lacrosse and cut off line for gymnastics. Adidas has followed the steps of Puma and has entered the life-style market by offering deodorants, aftershaves, perfumes and watches. Adidas is a well known brand. Main customers are similar to Nike are athl etes and sport enthusiasts. The brand appeals to both men and women and even children. Age group is between 15-35 years.Strength of Adidas include competitive pricing, effective marketing strategy (sponsorship), market leaders (rivals Nike and Puma for local market), strong online aim (internet site facebook page and linkedin), strong distribution chain (outlets and malls Sofia, Serdica, Tsarigradsko shousse, City, main distributer Elmec Bulgaria), partner with leading teams Ludogorec and Litex Weaknesses of Adidas high cost structure, over pricing, warranty of products (only 6 months vs. Nike 1 year), no prominent local sport star advertising for brand http//bg-bg. facebook. com/pages/Adidas-Bulgaria/179106108842362 http//bg. linkedin. com/pub/dir/Atanas/Temelkov Puma Currently Puma runs in third on the local market versus Adidas and Nike. It has a different approach towards the market. Long term mission is to be the most desirable sports lifestyle brand.Thus, offering differen t segmentation ranging from sports (soccer, running, golf, sailing, motorsport), sport fashion (alliance with the black label, Alexander McQueen, Yasuhiro Mhara, Rudolf Dassler) and sport lifestyle (watches, fragrances, eye-ware). Strength of Puma fashionable brand, credible reputation, diversification, sponsoring FT Slavia, Chernomorets and Lokomotiv Sofia. Weaknesses of Puma innovation follower, lack of market share http//www. slideshare. net/rwbcapel/pumafinal II. INDUSTRY ANALYSIS Microeconomic situation is steadily favorable. Nike continues to increase the number of representative stores in key places in the major cities.Puma and Addidas, the major competitors are fighting intensively for the piece of the pie. Entering of substitute goods on the current market is a make do for the increase of sales. Factors, which determine the demand for the Nike products are their price, revenue of the consumer, substitute goods, taste of the consumer and advertising. Increasing of raw mater ials might decrease sales for the products. Same goes if there is presence of substitute goods or similar products. Sports Equipment retail sales in Bulgaria increased at a compound annual growth rate of 8. 7% between 2003 and 2008. Ball sports equipment sales led the sports equipment market with a share of 38. 3% in 2008.Other specialists were the leading retail format for ball sports equipment in 2008 Data superintend (2010). Opportunities acrobatic shoes and apparel have become a must for all consumers worldwide. This is due to both the increasing numbers of people exercising and the trend towards perfunctory apparel. opposition is fierce at all levels in within the industry, especially among the leaders. This creates a sense of security for the companies that have been able to create a niche. embody cutting due to restructuring of operations will give many companies the chance to price products more competitively. One area in the industry that is ever changing is researc h and development.The strong departments will surely capitalize on the trends of tomorrow if their efforts are successful. E-tailing, or customer-designed internet stores, is threatening the traditional distribution channels, thus excluding intermediates and allowing for increasing profitability. Threats The industry has reached a level of maturity. While style and technology in athletic apparel and footwear has reached a leveling-off point, the important aspect now is for companies to compare their lines. Inflation is reaching higher levels over the Bulgarian economy, which may decrease in consumer spending. Consumers are becoming savvier and may lean towards discounted items or look for substitutes. In terms of market saturation, many of the key manufacturers in this industry have been around for many years. Consumers may be scanning the market for new and different footwear and apparel products. III. Marketing Objectives and Issues Providing best quality and balanced priced shoes range and apparel to the customer with a special focus on the tolerant cities like Sofia, Varna, Bourgas. Another objective is to make available the product to as many marketable stations as possible. In addition to focus on all types of customers including old aged, young men and women and children as well. Have strong representation at local and international major sporting events.Advertising at Local Football Cup in addition Champions and Europe League, Tennis tournament Zagorka Master, Volleyball Champions League and local Playoffs, local Golf tournaments Black Sea Rama, . Maintain Brand associations with major sport stars Grigor Dimitrov, Tzvetana Pironkova and Dimitar Berbatov Effective use of Corporate Event Sponsorships. ie. , Nike Tour Golf Develop a website solely dedicated to the Nike brand. Nike has quadruple websites all integrated by Nike. com Use Nike brand loyalty to increase sales. Create a product image that differentiates from the competition. Swoo sh become way of life. improver product awareness by dint of using an ntegrated marketing approach 30 second TV spots, Full page magazine advertising, Varying sized billboards Competition is stiff and already has good background on the local market. Key issues that might affect the attainment of the marketing objectives is for competitors to foresee and adapt to current environment prior to Nike and approach key sport stars and use corporate event sponsorships for their brand awareness. Competitors will definitely follow Nike in its conquest for taking market share and probably use similar methods for generating more customers. Depend in large part on firstborn mover and economy of scale. IV. Marketing systemNike hopes to create customer value and relationships by identifying three key to success strategies that they believe will be instrumental in reaching sustainable profitability. The firstis the necessity to meet the customers needs by offering the most comprehensive sele ction and knowledgeable staff. The second key to success strategy isthe need to monitor the competitive environment in an effort to ensure differentiation. And the third need is to create venues and environments for open dialogue and multitude of perspectives. This can be accomplished through proper product, pricing and promotion decisions. Product strategy several lines of athletic shoes and apparel, diverse product mix consisting of athletic shoes apparel and equipment. determine strategy product skimming strategy and product line pricing.Promotion strategy advertising (repeat messages at low cost), direct marketing (through e-shop) and public relations (sponsorship of FT Levski). http//www. bplans. com/sports_clothing_retail_shop_business_plan/executive_summary_fc. phpixzz1ioAOO2X2 V. Conclusion In this industry there is an intense competition, fashion trends and price sensitive consumers that have slowed the growth of this industry. Financially speaking the companies must be aw are the economy is slowing and it should keep its revenues high and costs low. Internet is a huge perspective for Nike in Bulgaria, as the service is gaining more popularity than ever and it must keep user friendly apps to generate more customers than the competition. The well know formula to do this is to keep site simple and user friendly.By offering great deal and various promotions through online channels there is a potential to bring more customers and consequently more revenue and improve relationship with its clients. On the other hand involving in different events, sponsorship and tournaments could shine the brand picture and gain positive trend toward the competition. Brand awareness will be retaliated and will give competitive advantage, thus gaining more market share in the long run. REFERENCE 1. (www. footlocker. com/searchresults/keywordnike+air+max/) 2. 2010 Form 10-K, Nike, Inc.. // fall in States Securities and Exchange Commission. 3. http//bg. linkedin. com/pub/dir /Atanas/Temelkov 4. http//bg-bg. facebook. com/pages/Adidas-Bulgaria/179106108842362 5. ttp//condor. depaul. edu/aalmaney/StrategicAnalysisofNike. htm 6. http//help-us. nike. com/app/answers/detail/a_id/20727 7. http//nikeid. nike. com/nikeid/index. jsphome 8. http//www. hktdc. com/info/mi/a/imn/en/1X06BN12/1/International-Market-News/Bulgarian-Sports-Market-Limbers-Up. htm 9. http//www. marktforschung. de/studien-shop/marktdaten/sports-equipment-sales-via-key-retail-formats-in-bulgaria-to-2013-33721/? xtypocommerce%5Bcat%5D= 10. http//www. nikebiz. com/crreport/content/strategy/2-1-5-on-the-horizon. php? cat=cr-strategy 11. http//www. slideshare. net/hemanthcrpatna/a-report-on-consumer-behaviour-in-nike 12. http//www. slideshare. et/rwbcapel/pumafinal 13. Kotler, P. , Wong, P. , Sounders, J. & Armstrong, G. (2005). Principles of Marketing (4th European ed. ). 14. Latest materials improve sportswear performance. ICIS Chemical Business. http//www. icis. com/Articles/2008/08/04/914438 8/latest-materials-improve-sportswear-performance. html. Retrieved 2008-10-14. 15. Ministry of Physical Education And Sport (2011). National plan for development of physical education and sport 2011-2020. Retrieved on November 24,2011, from http//mpes. government. bg/Documents/Documents/Strategii/Strategia_2011-2020. pdf 16. National Statistical Institute (2011), Population census in theRepublic of Bulgaria, Retrieved on November 26, 2011, from National Statistical Institute website http//www. nsi. bg/census2011/pageen2. php? p2=179 17. Nike 2010 Annual Report 18. Nikebiz Company Overview account 1960s, 19. Peters, Jeremy W. (August 19, 2009). The Birth of Just Do It and Other Magic Words. The New York Times. http//www. nytimes. com/2009/08/20/business/media/20adco. html? _r=3&ref=business. Retrieved 2009-09-30. 20. Principles of Marketing, Kotler and Armstrong, 14th edition (2011) 21. cash register agency (2007), Commercial register, Retrieved on December 23, 2011, from https//pub lic. brra. bg/CheckUps/Verifications/VerificationPersonOrg. ra 22. www. nike. com

19th century Spain Essay

19th century Spain saw her empire crumble away as colonies like Chile, Peru, and Cuba rose in arms and achieved their independence.In the Philippines, Spain faced the threat of yet another revolution due to mourning social unrest among the natives.Jose Rizal, at age 35 was the greatest policy-making enemy of Spain in the Philippines with his exceptional linguistics ability and interest in the science and arts Rizal was most effective in his campaign for freedom as a writer.His novels Noli Me Tangere and El Filibusterismo were scratching indictments of Spanish Tyranny and church which came to acquire immense political power.In Ghent, Belgium 1891 as Rizal narrates while he is writing the chapter of Simoun in his novel El Filibusterismo My country has a social cancer that should be exposed to all Filipinos and to this I intend to record your condition faithfully without prejudice. I shall fit the shroud that covers the evil, sacrificing everything to truth even vanity itself, for as y our son I am conscious of my defects and weakness. The books contain indisputable revelations so, scandalous that no unrivaled d ares touch them. I have attempted that others refused to on a lower floortake. I tried to right the slender which for centuries has been attributed to our nation.See moreManifest Destiny essayDesiring our common eudaemonia and searching for the best cure Rizal had done what the ancients did with their sick. They lay on the temple steps so that anyone who comes to pray might offer them as remedy. Rizal had unmasked hypocrisy which under the guise of religion has impoverished and brutalized Filipinos. He had distinguished true religion from false beliefs and those who exploit the Holy word that made us Filipinos believed in their lies which had perpetrate Catholicism to shame.He had lifted the curtain to show the truth about our government, disclosing to our fellowmen our defects, our vices our culpable and cowardly indifferences resulted in our own mis ery.In his novels, he tried to correct the harmful accusations against Filipinos. He had bought out in the open the sad state of his country a grievances and frustrations. Crisostomo Ibarra, he had proposen what Rizal seen. The persona of Rizal was also in Ibarra, for this reason they see as one. He asked foe reform but he failed and because of unexpected circumstances he was forced to assume another identity as Simoun.Philippines 1895 this was the parachute of revolution with the leadership of Andres Bonifacio. The Katipunan, son of the people teared their cedula that shows that as from that moment then they were not as under of the Spaniards.Rizal graduated from Ateneo Municipal de Manila. He obtained a grease Surveyor and Assessor Degree. He also studied Philosophy at the University of Santo Tomas Faculty of Arts and Letters. And, this was not all he registered for the University of Santo Tomas Faculty of Medicine and Surgery cartroad in ophthalmology, but did not complete th e course on account of indiscriminate behavior against Filipino students.On July 6, 1892, he was imprisoned in fastness Santiago, on the charge of instigating unrest against Spain, he was dismissd to Dapitan, in northwestern Mindanao. He remained in exile for four years, while he was in political exile in Dapitan, he practice medicine, he established a school for boys, promoted community development projects, he applied his knowledge in engineering by constructing a system of waterworks in order to furnish clean water to the towns people. In Dapitan he also met, fell in love and lived with Josephine Bracken.In 1896, the Katipunan, a nationalist secret society launched a revolt against the Spaniards, although Jose Rizal had no connection with the organization, his enemies were able to linked him with the revolt. To avoid being involved in the race to start a revolution, he asked Governor Ramon Blanco tosend him to Cuba but instead he was brought back to Manila and jailed for the sulfur time in Fort Santiago.He advocated a political system that presented scope for Philippines participation in the Cortes, freedom of assembly, freedom of speech and equal rights for all citizens. In 1892, he legalized these social reforms, at the expense of being disbanded. He was openly say enemy of the state by the Spanish due to his rebellious nature and ideologies promoted in his novels. He was imprisoned in 1896, while his brother, Paciano, was tortured by the Spanish authorities. Due to his participation in the nascent rebellion in 1892, He was deported to Zamboanga. There, he not only helped the locals to build a school and hospital, but also led the effort towards incorporating a better water supply system.He was corroborative of self sufficiency of the youth and resourcefulness of farmers. The four years of exile were also ones that witnessed the development of the revolution back home. In spite of being choose as Honorary President of the Katipunan, he condemned th e revolution.He was an expert swordsman and a good shot. In the hope of securing political and social reforms for his country and at the same time educate his countrymen, Rizal, the greatest apostle of Filipino nationalism, published, while in Europe, several works with highly nationalistic and revolutionary tendencies. In March 1887, his lustiness book, NOLI ME TANGERE, a satirical novel exposing the arrogance and despotism of the Spanish clergy, was published in Berlin in 1890 he reprinted in Paris, Morgas SUCCESSOS DE LAS ISLAS FILIPINAS with his annotations to prove that the Filipinos had a cultivation worthy to be proud of even long before the Spaniards set foot on Philippine soil on September 18, 1891, EL FILIBUSTERISMO, his second novel and a sequel to the NOLI and more revolutionary and tragic than the latter, was printed in Ghent.Because of his fearless exposures of the injustices committed by the civil and clerical officials, Rizal provoked the animosity of those in powe r. This led himself, his relatives and countrymen into trouble with the Spanish officials of the country. As a consequence, he and those who had contacts with him, were shadowed the authorities were not only finding faults but even fabricating charges to pin him down.Thus, he was imprisoned in Fort Santiago from July 6, 1892 to July 15, 1892 on a charge that anti-friar pamphlets were found in the luggage of his sister Lucia who arrive with him from Hong Kong. While a political exile in Dapitan, he engaged in agriculture, fishing and business he maintained and operated a hospital he conducted classes- taught his pupils the English and Spanish languages, the arts.For umteen years now the name Rizal has overtones of rebel cries. He is regarded as the symbol of revolutionary sentiments. Rizal had written novels Noli Me Tangere and El Filibusterismo that indicates no respect for Spain nor to the religious orders which are considered to be the indestructible bond of union between Mother Spain and Philippine Archipelago and these books along with other witness which criticized the colonial regime and with his campaign to secure for his country certain rights which serve as steeping stones to autonomy and eventually to independence and with his ascendancy over his countrymen.He courted Josephine Bracken, an Irish woman. He did not marry her since marriage would require him to handle Catholicism, which was against the revolution. 1896 witnessed a nationwide uprising in the Philippines, resulting in the proclamation of a democratic republic. He chose to serve in Cuba, to help victims of yellow fever. En route, Rizal was arrested in Barcelona and sent back to Manila. He was tried before a court-martial on the charges of rebellion and conspiracy. He was convicted and sentenced to death. I go where no are nor butchers, nor oppressors slaves where faith does not say where God is sovereign Lord -RizalThe revolution claimed on June 12 1898 when General Emilio Aguinaldo rais ed the Philippines flag for the first time and declared independence. A few years later, Dr. Jose Rizal was declared as the National Hero of the Republic of the Philippines.

Native American V.S. African American Education Essay

In assessing the differences in breeding surrounded by African Americans and aborigines Americans in the U. S. , the ideals sh argond by western sandwich agri finale towards these various(prenominal) minority groups must be taken into account. It is almost as though a triangular descent is taking place, one in which both parties atomic number 18 a direct byproduct of their interactions with the third. The way in which the American companionship has viewed American Indians in parentage to members of the pitch-dark alliance since 1900 has a dramatic effect on the way Universities and Western society interacts with individual members of the respective groups.Research shows that despite an underlying pushing among college faculty to better support indigen Americans, and even the multiple campaigns for unripe exsanguine western women to take on marriages with innate American in a hope to integrate them and buy their land, what Africans Americans lack in the benefits of bein g awarded this hospitality and helping hand by the U. S. government they make up for in a allow foringness to further integrate into American society than the American Indian.The fact of the matter is both natural Americans and African Americans have demonstrated difficulty in transitioning from their respective cultures into the western society, but the possibility for primeval American training is virtually crippled by the lack of representation inside the western world. Public instruct System From 1980 through break through the 1990s, American Indian overt schooldaysing was at risk. The Indian Education do of 1972, as well as known as Title IV of public law, was the sole(prenominal) federal legislation that provided patronage for all American Indians and endemic Alaskan students in public schools.By 1995, the budget had fallen to 1$ and the entire program was in risk of being shut down until President Clinton vetoed the bill and re- manifested the bill as a proper sou rce of funding for potential Native American college students. To this day, this act serves as the sole source of federal funding for native American students in the public school organization accounting for the actually poor quality readingal facilities bordering and residing in Native American reservations (Banton, 1998). In 1954, Brown v. Board of Education ruled that segregated education was unconstitutional (Savitt, 2000).In 1963, it was found in the case of Jackson v. the Pasadena City School District that Pasadena manipulated school boundaries in order to principal(prenominal)tain racial separationism at Washington Junior High. Washington Junior High was located in a neutral zone, many purity parents started moving their children out of the school in the early 1940s. The result of this was a defect from a 10 percent black population in 1946, to 52 percent in 1958, and thence 84 percent in 1964 (Savitt, 2000). Jackson v. the Pasadena City School District marked the court s awareness of this overlooked segregation in the school system.The image of the black America has evolved over the past couple hundred years, since the end of sla real. The media has had a major influence on this as well. This is the same for all races in American society. Joane Nagel addresses this theory in her essay on American Indian Ethnic Renewal. She claims pagan identity is a trans-historic concept. Scientist, near the end of World War II, separate ethnicity as something that would finally fade away with evolution, but their theory was continuously contend by the ethnic resurgence of each generation.People were reclaiming their ethnic identity in newly changing ways. Nagels essay argues that even grounds for the definition of inkiness is up for debate. Where whites can freely choose whether to be considered ethnic or not, blacks dont have the same choice. On top of this, the media characterizes what it means to be black, and this is done from a white perspective. But Nagel argues that the identification of blackness is no longer as easy a label to assign. This is especially reliable if one tries to characterize race based solely on the statistics.It is true that the majority of the minorities in this country are in the low income bracket. Its almost like the definition of ethnic has been replaced with poor. Racial stratification that existed in the U. S. at the beginning of the last century withal deprived its colored citizens from the access to the most valuable resources the American society had, from the education, proper medical intercession etc. To make the Afro-Americans believe in the uniqueness of the whites they developed ridiculous theories of the mental or physical prevalence of their race.(Banton, 1998)Despite of the principles about the equality of all of the societys members that are declared in the contemporary society nowadays, the phenomenon of discrimination still exists in our country. From one viewpoint it is natural for p eople to treat those who circumvent them regarding to their age, gender, religious beliefs, physical condition or some other parameters, but when these peculiarities are use for to determine the persons rights or regulate his or her freedom of action and choice, it created huge problems in interpersonal and affable communication, and other processes.Tallys Corner is the sociological interpretation of the culture of negro street-corner men. Elliot Liebow sets out to show the hypocrisies that lead black men to this circumstance. The study is carried out in Washington D. C. The key argument posed by Liebow is that black males are unequal to(p) of attaining jobs because they lack education (1967). He also argues that this is a cycle that inevitably results in a trans-generational marginalization of the black race. On top of this, he argues that the white middle class are unrelenting with their methods of depriving black advancement in American society.Knowledge of this incites many b lacks to take dead-end jobs, or to settle for second-rater in the face of adversity. A large number of black males in America find themselves forced to take jobs that offer no security, or socioeconomic growth. He also argues that many blacks are not very literate and therefore left behind in cultural revolutions like the information age. The main thesis of Liebows argument is that black men lack self fulfillment (1967). Liebows conclusion is that men can only find self-realisation as family providers.He credits their diversion from mainstream society to many different aspects, the fear of failure, the contentment with mediocrity, and the fear that applaudd ones will evacuate them. This is a very depressing and pessimistic view, considering that the family structure is to a greater extent prevalently a support system in most cultures. Liebow tributes this difference in family ideals to the conflicted relationship between black men and women (1967). The income that these men brin g in is a direct result of their education ironically, their income will also directly effect the quality of education their children have.Dually, very little search takes into account the affect amicable environment has on the education of inner city blacks. In their study The Roles of Stress and manage in Explaining Gender Differences in Risk for Psychopathology Among African American Urban Adolescents Ginger Carlson and Kathryn Grant assess the relations among gender for 1,200 low income African American urban adolescents. In this study girls reported having more symptoms than boys, and having a gamyer tendency to internalize their responses to stress.Boy stress stemmed from major events, they go through more exposure to violence, and they had more sexual stressors than girls. Boy in gangs specifically reported a higher rate of sexual stressors and having substance abuse problems (Kazdin & Johnson, 1994 Loeber & Keenan, 1994 Overbeek, Vollebergh, Meeus, Engels, & Luijpers, 2 001). Researchers were also adamant to pint out that ethnic minority groups, such as African Americans, are highly underrepresented in gender study literature, which do this sight of information that a good deal more valuable.They found that the press down socioeconomic status and urban environment increased the frequency of stressors as well as the ardor of stressful circumstances. Gender differences in stress, coping, and psychological symptoms in adolescents have been well documented with White, middle-class samples. Results suggest that female adolescents have a higher relative incidence of psychopathology than do male adolescents (Romano, Tremblay, Vitaro, Zoccolillo, & Pagani, 2001 Steinhausen, 1992).This gender difference appears to be fully accounted for by gender differences in internalizing problems, such as depression and anxiety. (Carlson & Grant, 2001) Dually this inclination towards social anxiety it was reported do African American female adolescents more prone to the insecurities that peer pressure to have sexual intercourse at a younger age only enhancing the threat of catching sexually transmitted diseases, as a well as contributing to emotional distraction from education.A wide range of theorists and politicians have used the American educational system as a platform on which to gain civil approval. There is a everyday consensus that income designates the quality of ones education in America. This state of socioeconomic prejudice has a detrimental effect on the face of American society. The Ebonics controversy in America has developed into a major conflict over the years. It has become a more serious concern within the public school system.The complex where the nations school systems lower their expectations of black youth to coincide with the patterns of Ebonics, the word used to refer to African American vernacular English, has resulted in an epidemic where blacks graduate from High School reading three grade levels below their wh ite counterparts ( griffin, 2006). For the multiple number of theories that attempt to explain this phenomenon, very some have been able to counter the adverse culture that has developed in America as a product of Ebonics being considered a logical dialect.A major cause of the low expectations placed on black youth in schools can partly be credited to those doing the research, as Kimberly Griffin points out in her article Striving for Success A Qualitative Exploration of Competing Theories of High-Achieving dreary College Students Academic Motivation, when she says, research on the academic performance of Black students has focused on low-achievers, framing their academic motivation as maladaptive and driven by externally (e. g. , competition or compliance) rather than internally (e. g. , love of cultivation) generated forces (Griffin, 2006).This heavy focus on those blacks who have low quality achievement, has led to a neglect in the understanding of what drives the higher achi eving students to be successful. Findings show that self-government theory, socio-cognitive theory, and attribution theory cannot individually explain the motivation of these Black high-achievers. Instead, a multidimensional framework that incorporates all three models and that highlights internal and external sources of motivation trump accounts for these students experiences (Griffin, 2006). Griffin goes on to cite an interview with a young black student that was less affluent than others.The dialogue reveals that the pressure of stereotypes and low expectations has a slowness effect on the level of effort and achievement that black students have in the class room. This is a stigma that is present whether the student is of a lower or higher class, but the lower the class of the student the even heavier the stereotypes are that weigh on them. A wide range of theorists and politicians have used the American educational system as a platform on which to gain civil approval. There i s a popular consensus that income designates the quality of ones education in America.This state of socioeconomic prejudice has a detrimental effect on the face of American society. It can be argued that a hit standard political program should be equally implemented and taught throughout the nation, and that this curriculum should be similar to the elite executive curriculum, which Jean Anyon identifies as the trounce education our country has to offer. Anyons article argues in favor of integrated curriculums to equalize the educational system. She feels that lower classes are being exploited and instead of being self-colouredly educated, the students are being herded into remedial jobs.In compliance with traditional standardized test laws, both public and private schools will be tested, whether they are in the poorest communities or the wealthiest. These will be the new tests to decide whether students carryover to the next grade, whether the schools remain in session, and whe ther certain children are awarded grants and scholarships. Authentic assessment asks that students acquire knowledge and be able to practice logic as apposed to average being able to regurgitate pre-fed facts. The main characteristics of these evaluations, is that they apply standardized test curriculum to real sustenance circumstances.Authentic assessment is the product of a reform in education, and the ultimate realization that our educational system may not be serving the best interests of its students. This shift is to make standardized testing less drill oriented and applicable to what is expected will be necessary in the students adult life. These tests insure students to higher standards as well as create a growing body of accurate awareness pertaining to student learning. This way the teacher learns from the student as well. (Wiggins, 1990) Standardized testing has been long been viewed as the final equalizer for the American Education system.Every top student from every high school, regardless of where their schools circle academically, is utilisen first priority to attend the top private and state Universities. America creates a myth in placing so much faith in these tests that proposes the best of society rise to the top. In all actuality, success on these tests is largely dependant on the quality of schooling provided by the country, or the sum of money one has to shell out on test preparation. In her essay, From Social Class and the Hidden Curriculum of Work Jean Anyon observes the hypocrisies prevalent in the education system.One of her major points is that in the higher income classrooms the majority of the students parents are executives, and only 10% are minorities. A common finding in her research is that the working class schools lack the necessary materials and much enough faculty to be considered equal with the other school systems. Anyon also argues that the curriculums are different. Historically, the most good form of learning u sed in America, more so than even the textbook, is the field trip this is also known as project based learning (B.I. E. , 2002). It is also a very expensive learning tool, which is why most lower class curriculums are deprived of it. Project based learning has a long lived tradition of learning through the implementation of field trips, labs, investigations and other projects. It is considered to be part of the American dream, as well as a substantial method of teaching. The premise backing this form of learning revolves around the idea that students will be more liable to gain interest in curriculum that they can connect to their surroundings.Just studying the work in a text can grow to be mundane. When she analyzes elementary and secondary classroom curriculums, she finds a methodology very different from what is inherent in Project based education. Anyon discovers that the majority of contemporary textbook instruction is designed for the working class. PBL programs are unremarka bly not supported in public schools because of the amount of funding they require. This discrepancy is usually applicable to public schools and whether one is located near high income house or low income housing.This is a difficulty that both Native and African Americans share alike. Starting in elementary school on through high school, since the integration of the education system in 1950, minority students such as blacks, Native American and Hispanics, have been geared toward working class fields as opposed to handling positions of an executive nature. Current advancements in Project Based Learning and authentic assessment attempt to counter the herding of minority students into the lesser of what Anyon proposes are the two main types of learning in America.Jonathan Kozol describes the discrepancies between these two types of schooling in his interview with Marge Scherer. In the interview titled, On Savage Inequalities A Conversation with Jonathan Kozol, he talks about his experi ence in St. Louis and how the schools in low income areas barely have money for water, while the schools near by in the wealthier districts could buy advanced school supplies as well as carryout project based learning, such as field trips (2005). Kozol credits this problem to the use of prop valuate to fund schools in low income areas.He states we ought to finance the education of every child in America equitably, with adjustments made only for the greater or lesser needs of certain children. And that funding should all come from the collective wealth of our society, mainly from a steeply graduated progressive income tax. (Kozol, 2005) This particular tax could make project based learning more affordable, which would be the most influential step to improving classroom education. The most common contemporary causa of PBL is dissecting insects and animals.It has become an American tradition and almost a right of passage in high school. Project Based Management has a very advantage ous influence on the education of our country. One might wonder why its not the only curriculum used. The use of chaperones, instructional tools, and methods of transportation are often required and considered expensive. The benefit is that people tend to remember more from their field trips than textbook lessons and many of these labs require authentic assessment, which is good considering the new shift in standardized testing.The downfall is in the fact that authentic assessment is dependent on the students past experiences. This allows for some projects to result in the isolation of certain students. The inner city children are deprived because their school systems cant afford implementing PBL curriculums. Chairperson of the Department of Education at Rutgers University, in her essay From Social Class and the Hidden Curriculum of Work Jean Anyon analyzes the nature of underprivileged education (2006).Anyon argues that depending on their social class, different levels of education s are in stock(predicate) to young people. This mostly applies to schools in different districts and social communities and it can particularly be seen in the difference between private and public schooling. To make the concept clear, she further applies this to a description of a kind of mental segregation happening within the classroom in which, students sitting next to one another(prenominal) are rewarded differently solely based on their socioeconomic standing in the community. She does this by pointing out that,students in different social-class backgrounds are rewarded for classroom behaviors that compare to personality traits allegedly rewarded in the different occupational strata the working classes for docility and obedience, the managerial classes for initiative and personal assertiveness. (Anyon, 2006) This is the key ideal of Anyons theory. An example of the theory at work can be seen in research that finds project based learning prepares students for more abstract as sessment, and prepares them to handle real world situations, as opposed to those in the textbook.PBL is most prevalent in private and high income community public schools. This creates a system where the students taught in the private schools are taught to think separately in a rational but unconfined way, while the lower income children are only taught to follow instructions. These differing perspectives on education have had a contentious and conflicting history in America. Gary Colombo based much of his research on this conflict.Aware that the Constitution would be opposed by the working class, who made up the majority of the people, the construction of the deceleration and its signing were held in private. The media was used conceal the constitutions actual goal, while at the same metre to persuade people in its favor. Along with a literate media Colombo points out that the American government found it necessary, particularly during doubting Thomas Jeffersons presidency, to levy and finance a literate working class.It is Colombos view that the sole purpose of their education was to develop individuals who would maintain the nation (2005). These educated individuals were viewed as secondary to their task. This is the first sign in American history of education being used to exploit people for the benefit of the government. By identifying the failure of Thomas Jefferson to educate the Native American people, Colombo shows that American education was initially designed with dead no regard for the people.He best displays this conflict when he cites a letter written by a Native American to the President. our ideas of this kind of education happen not to be the same with yoursseveral of our young people were formerly brought up at the college of the Yankee provinces they were instructed in all your sciences but when they came back to us, they were bad runners ignorant of every means of living in the woods unable to bear either cold or hunger knew neither h ow to build a cabin, take a deer, or kill an oppositethey were totally good for nothing. (Colombo, 2005)Here Colombo identifies that, quality in education is deemed only as good as its ability to assimilate one into the culture in which they live. This assimilation is not one that produces equal opportunity for its participants. As previously proven by Anyon, socioeconomic conditions impede this dream dramatically from attack into fruition. Anyon argues that todays working class curriculums center more on teaching students to follow instructions rather than teaching them how to authentically assess problems (2006). It just so happens the majority of these working class group tend to be Black students.She undeniably proves that the children of higher income families are not taught in this fashion, and they are steered more towards developing skills in problem solving and decision making. If students are subject to the exact same nationwide testing, it is only just that they receive the same educational curriculums. Lower income students are being herded into remedial work, while the upper class students are being prepared for executive positions. This is an immoral practice, but there are risks that can occur if Anyons elitist curriculum is equally distributed throughout the country (2006).Everyone can not manage the corporation some have to toil for the pursuit of the company. The working class may potentially have a better understanding of executive duties, if Anyons curriculum is implemented (2006). With a greater grasp for the business structure, working class employees may be educated enough to demand more benefits from their companies. The end result of implementing Anyons theory is that there will be a more diverse group of qualified candidates from which corporations select.This makes the face of corporate America as cultured as the nation its in, and it eliminates much of the disadvantaging prejudice that comes with elitism. This is proof that it i s wise to utilize Anyons elite curriculum throughout all school systems. Universities & Extended Education In 2002, Native Americans made up less than 1% the student population enrolled in college, and most of them attended two year programs in tribal regions (Guillory & Wolverton, 2008). It is was also found that Native Americans reported having a low retention rate in American Universities, estimated as low as 15%.The statistics and the circumstance differing between Native Americans and African Americans in the their relationships with Western culture. While blacks have had a complex history with the United States, the history of Native Americans has been virtually non-existent. The relationship the black community has with western culture has a much different effect on the young black college student attending for the first time than the native American community backing the young American Indian student. Numerous studies of Native American students who attend mainstream college s and universities suggest that factors such as precollegeacademic preparation, family support, supportive and involved faculty, institutional commitment, and maintaining an active presence in home communities and cultural ceremonies are crucial elements that impact these students ability and/or desire to persist in college. (Guillory & Wolverton, 2008) These concerns by the Native American student are no different from those of any other student from any other cultural background the conflict arises when the ideals developed within the confines of the reservation contrast those in the outside world and the University.While African American communities, throughout the years, have had a history of political and social descent from the American government and western culture, they are still legally a part of America and by that rule of law they can only revolt so much without impeding their own away of life. Studies show that there is an overwhelming push by the Indian community in Am erican reservations to stray from leaving the land and to avoid integration with the government.With over 304 American Indian reservations, the U. S. Federal government would just as easily prefer to give the land to the Indians for a decided value and then have them pay property tax. This is a tactic that has long been avoided by the Native American Tribes, since 1887, when the Dawes Act legislated wide-scale private ownership of reservation lands in the United States strictly for American Indians. The plan called for an allotted 80 acres to be given to each Native American from each respective Tribe.It was the job of the Bureau of Indian Affairs (BIA) to make sure these allotted lands stayed in a trust for at to the lowest degree 25 years, after which Native American land owners would receive a patent for their land. The a fear that arose from this in many tribes was that the land would eventually be sold to non-Indian citizens run corporations or citizens, or that the tax on the land would be overwhelming for Tribal members who had no way of accruing income. The end result was a rejection of this proposal by native American Tribes.This only further exemplifies the nature of the relationship between Native Americans and the United States government. This inherent distrust of western culture is carried into the first year adjustment process for Native American students and makes it very difficult for them to integrate and eventually graduate from the program. In the article, Its About Family Native American Student Persistence in Higher Education, researchers asses barriers to degree completion as they relate to Native American students at Washington State University, the University of Idaho, and t State University (Guillory & Wolverton, 2008).And 2002 May Americans represented less than 1% of all students enrolled in college. Year to year persistence rates were uncertain, but throughout the years Native Americans have proven to have the lowest retention ra te. The study points out that the lack of Native American faculty contributes to difficulty American Indians have in adjusting to Universities, but there has also been a recent push to train university faculty in better handling Native American.While this is also often true for African American students, it is very rare in the modern era that one can find a University where there are absolutely no black faculty, or at least some form of Black student organization for community support. The major conflict that arises for a Native American student in an American University stems from an unwillingness or incapability to integrate into western culture.While the same could be argued in reference to blacks, American Indians lack the same level of community support that is present in western society for black Americans. There are very few clubs in colleges for American Indians, very few organizations to address American Indian issues. On the other hand, because there is such a miniscule pr esence of Native Americans in the public school system, there is an unsaid push by school officials as well as western society to incorporate Native Americans into popular culture.This push is not promoted for the sake of bettering the American Indians In her article Margins of Acceptability, Katherine Ellinghaus assess the impact of reservation ideals on the ability of the Native American student to cross-over into the culture of Western Universities, but she points out Americas desire to claim land reserved for Native Americans and incorporate them into American society inadvertently created a need for these men and women to be adopted into the culture.Methods of promoting young men and women to marry Native Americans on college campuses and in different communities was widely encouraged due to this need. This is something that is very different from how the interracial relationships between blacks and whites are perceived. The majority of African American physicians graduated fro m universities specifically designated for blacks. There was only a small number of northern universities that accepted black candidates for medical degrees following the Civil War (Savitt, 2000).Following emancipation white northern missionary groups and former abolitionists, specifically the American Baptist foundation Mission Society, American Missionary Association, and Freedmens Aid Society of the Methodist Episcopal Church constructed a number of schools in the south to teach rudimentary educational skills to blacks. These schools basically taught former slaves practical job skills, literacy and eventually extended their teachings to medical education.The most distinguished and successful of these medical schools were in universities such has Howard in Washington, D. C., Leonard Medical,School of Shaw University in Raleigh, North Carolina, and Meharry Medical College in Nashville (Savitt, 2000). During the late 1880s, the majority of the African American population resided i n the south, those blacks who studied to be physicians in missionaries eventually followed in the path of the white medical tradition and constructed their own medical school proprieties. The first of these institutions was Louisville National Medical College in 1888, then Hannibal Medical College (Memphis, 1889), and battle of Chattanooga National Medical College (1899) (Savitt, 2000).The ability of African American students to establish early on success in the medical world and then return to establish black run institutions is prime example of the difference between the reluctance of Native Americans to participate in education and the opportunities created for themselves. Black medical schools encountered many difficulties that their white counterparts did not. They also faced problems that black missionary schools didnt have to confront.Missionary and proprietary school officials had equal ability and opportunity to raise money and collect community support among whites and bl acks, but missionary schools have the advantage of being connected to a major university and being able to benefit from the resources. Missionary schools also held the advantage of being connected with nationally known and respected church organizations, which also served well in gaining sympathy a mom white Northerners. patented colleges on the other hand were isolated and independent.There were no missionary magazines to report on their successes or to provide them with free advertising. These up-starting universities also had very few wealthy alumni to help funding for classrooms or to pay faculty. Nevertheless, these minor steps are more like leaps compared to the Native American experience in the medical field. Of the small few who did manage to attend universities and graduate, the likely-hood of them going on to become medical partitions was largely impeded by a sacred adherence to the medicative pr

How does Samuel present relationship between mother and daughters Essay

Samuel uses different methods to present the relationship surrounded by mothers and daughters in kinder transport. She uses parallel nar stinkpotives, sentence slips to show the different ways each mother treats their daughter and vice versa. She also uses objects to shows how strong their relationships are, stage directions and also characters such as the ratcatcher to show the relationships between them.Eva starts off by calling her biological mother mutti which shows that she considers her mother a very reliable, strong and important somebody in her life. This shows that Eva respects her mother and loves her mother. in time towards the end of play Eva refers to her mother as that German woman. This instantly shows us the audience that Eva does non consider Helga her mother anymore and is just a stranger she use to know. Eva goes further than that and proves the point to use the audience that she doesnt consider her someone important to remember in her life as she isnt sure she had lived her which automatically makes us now that the relationship between Helga and Eva is no more and that it wasnt as strong as they thought as does not think she is significant.Before Eva leaves for London she is given a gold watch by her biological mother Helga. This shows that Helga had thought about all the different scenarios that could slip away to her daughter that she loves and bring offs about Eva. As Gold is a rare metal it is worth a lot of money and so it is valuable and so Helga big Eva this watch is a way of telling Eva not to forget about her as she is worth remembering and also is a back up plan invade something terrible happens to Eva and she needs money. However when Eva begins to mature and gets into her teenage years she starts to understand the situation she is in better.As a regular teenager always thinks of a way to make money Eva looks at the gold watch as a source of money instead of piece of jewellery that should entail a lot to her as it was gi ven to her by her mother. Eva wherefore goes on to asking Lil how much dyou think theyre worth this could mean anything as Eva could be referring to the relationship she had with her biological mother Helga and trying to save it by holding onto the gold watch and having hope that her mother would come back and then they could restore their relationship and mother anddaughter or this could mean that Eva is tired of holding onto her mother and believes that she is not important to her life resulting to her wanting to selling it.Samuel uses the conditional relation of their names as a way of showing the relationship between Helga and Eva, Evelyn and Faith and also Eva and Evelyn. Before Eva had left for London Helga had hinted to Eva that she can take care of herself without her as she says See. You dont need me. This shows is the audience that Helga would like Eva to take care of herself and be a mother figure to herself if anything bad where to happen. Evelyn reassure Eva that the rat catcher would not come when Eva says hell cut off my nose and Evelyn reassures herself by saying hes not coming. This shows us that Helga craving has come true as Evelyn is taking care of Eva as a mother would take care of their daughter showing that Evelyn might be under fire(predicate) but when it comes to reassuring herself and making everything better she can do that. As Eva had changed her name to Evelyn because she wanted a English name she has changed into a new person and is no more the young Jewish girl who moved to Manchester but now she is a English girl who lives in Manchester. Because of this the audience will no that the relationship between Helga and Eva will not work out again as she is no more Eva.

Communicating Using Social Media Essay

engineering science has true tremendously the past decade, more so than it has in the past, and a variety of businesses atomic number 18 being ch allenged in this ara. People from all over the world are constantly innovating unsanded ideas, brainstorming on how to int epochct more in force(p)ly, than and as fast as they or it possibly can. In order to do this, individuals must communicate with unmatched another, using resources and updated tools to drive out the competition. applied science has changed business in m some(prenominal) flairs, but its affect on communicating is arguably the around significant (Morley, 2013). Also, the skill to speak plainly and supportive is iodin of the talents that businesses look for in employees. The use of technology can advert students, companies, and computer gurus with communicating, which willing lessen the time it takes. The use of complaisant media in the workplace has high-minded occupations about loss of time and harvesti ngivity. However, our study reveals that at the workplace, accessible media is being increasingly used by professionals for multitasking and for better time management. (Revathy, 2012) Technology can as well as birth penalties that diminish relationships without the tool as a mediator. There are positive, negative, and gray areas when discussing affable networking, complaisant media, and how it has affected businesses or the populace in general.Technology and conversation are what make up social networking, which has become a norm for Generation X & Y. The findings came just a few months after the Kaiser Family human foot reported that Americans between the ages of 8 and 18 spend on average 7 1/2 hours a day using some sorting of electronic device, from smart phones to MP3 players to computers a number that startled many adults, even those who keep their Blackberrys within arms reach during most waking hours..(Stout, 2010) These generations are leading our country globally, internationally, and locally. Because it has been more recent that Smartphones and Apple products have flooded the market, there have not been a crapper of comprehensive studies done on the impact it is having and I will alleviate on my findings.Social networking can lessen costs, make communication better, and isbeginning to assist greatly with marketing departments all over the world. Digital technologies swiftly transform our communication style, the way we purchase and industry interactions in several departments. Compared to older technologies, red-hot technologies have been adopted and utilise more quickly by individuals and businesses. Organizations that use social media are able to reach their consumers promptly, effortlessly, and receive quick responses. The ability to have questions answered immediately allows customer support staff to work faster without irritating the customer. The downside is that employees are less likely to engage in social activities away from t heir computers (Webster, 2010). temporary hookup information and communication technologies influence brand loyalty and brand awareness, there is a secure relationship between demanding market-oriented configurations and improving customer loyalty, recognition, and satisfaction. When the influence of social media-focused information & communication technologies on the costs was determined, it was revealed that these technologies reduce administrative costs, supplier/partner costs, internal communication costs, and customer management costs, which in turn positively influences the business performance (Gecti & Dasan, 2013). It is a lot cheaper to do business in a social media environment when regarding promotions, expenses, and revenue make. Marketing, sales, and promotional activities done in social media environments provide businesses an opportunity to act independently of their physical environments (Gecti & Dasan, 2013). This article also spoke of employees having better relatio nships with one another, being able to connect online has helped their line of communication drastically so their attitudes and work environment has improved as well.It was enlightening to see that these technologies definitely affect brand recognition of the corporation and customer cultism to services and products. Large and small companies seek to form a connection between their customers, products or services particularly through advertisement and other fictive activities. When sudden transfer of information, instant feed bear out, and broad areas of influence are considered especially in social media environments, businesses execute marketing-focused activities in theseenvironments (Gecti & Dasan, 2013).The latest technologies guide the way palliate a new perspective, and guarantee positive and negatives for the nations wealth and businesses. This brings to mind the surfacing of new applications for many telecommunications, companies, and individuals. Social media is excepti onally significant in viral marketing and in the encouragement of new products. Consciousness and successful use of social media has produced ample solutions in these areas and has generated a novel line of work for the information technology industry. As information travels faster and faster and more reliably, barriers of distance disappear, and businesses are realizing how easy it is to outsource jobs overseas (Mcgrath, 2013). There are additional positions being implemented daily into social networking and the people that are al take a crap in place in this segment are constantly growing. Someone is responsible for collecting the responses made by consumers and interpreting them so that they can promote liked items. By using Face Book and Twitter, generally you can determine whether a product is going places or not.Comments, news, or shares about products or companies in social networks, blogs, and news sites so on are constantly monitored through specially developed software to collect information and to provide instant response. In this way, businesses have a chance to store and manage the unstructured information (Kietzman, 2011). Traditionally, consumers used the lucre to simply expend content they read it, they watched it, and they used it to buy products and services. Increasingly, however, consumers are utilizing platformssuch as content sharing sites, blogs, social networking, and wikisto create, modify, share, and discuss Internet content. This represents the social media phenomenon, which can now significantly impact a firms reputation, sales, and even survival. Yet, many executives eschew or ignore this form of media because they dont understand what it is, the various forms it can take, and how to engage with it and learn (Keitzmann, 2011).As all these positive aspects of social media can and is changing the way wethink and buy. The major concern is that is moving so fast that the leaders making huge decisions that can affect our daily lives ar e reluctant in catching up with the new ways. This hesitance will cause a negative influence on communication in business and technology. Hopefully, eventually these two extremes will coincide and all generations can find a way to join together in moving forward at the same pace. Until and then, future leaders of America will have to step up and find innovative ways to implement training in these areas. I believe that the more important thing to mark through all of the change is that we are doing it together and to be open minded to the idea that there may be a more efficient way to do something. Whether it is gain feedback or to simply get a shift covered, technology is changing fast and if he/she does not get on the fast train with the rest of the world, then companies may suffer extraneously.The negative sides to social media and technology in business communications consists of the obvious misunderstood messages, misinterpreted texts, email, IM, etc., isolation, no actual soci al life, too public, and simply too difficult to comprehend.Its worth noting, however, that today only 5 percent of communications occur on social networks. Moreover, almost all digital human interactions can ultimately become social, and jobs involving physical labor and the processing of transactions are giving way, across the globe, to work requiring complex interactions with other people, independent judgment, and the analysis of information. As a result, we believe social technologies are destined to play a much large role not only in individual interactions but also in how companies are organized and managed. While the adoption of social technologies is growing rapidly, a huge untapped potential for them to create value remains (Bughin, Michael, James, 2012).That statistic was from last year and it was only five percent that companies actually engage in social media. I am positive the numbers have grown significantly, but I am also sure that there is a large section that do es not want anything to do with this world. Some employers may feelsocial is inappropriate for the office because its name implies socializing rather than working (Poluck, 2012). There are many different ways that people can misunderstand emails or texts, especially when you cannot see the person. There are a lot of emoticons and symbols used to set back emotions, but without being able to look into someones eyes or see their body language, it is almost impossible to tell if they meant what they said the way that you think you should have interpreted it. People could waste valuable time trying to encrypt these messages when they could have picked up the phone.Having a pleasurable conversation with our family, friends or significant others, we lock our eyes to our computer and mobile device screens instead of listening and giving feedback. Technology has its advantages, but we should take a footstep back and grasp what it is doing to our skills, talents, and relationships. The quest ion on researchers minds is whether all that texting, instant messaging and online social networking allows children to become more connected and supportive of their friends or whether the quality of their interactions is being small(a) without the intimacy and emotional give and take of regular, extended face-to-face time (Stout, 2010). Our children will be educated in a completely different era than we were, than our parents, and their parents which can be intimidating when you look carefully at how fast all of this happening.Also, another disadvantage that Morley says, Instant communication can make it harder for workers to pass on with one task at a time when their work is constantly being interrupted by comments and questions that relate to other projects or even in-person issues. In fact, some employees must make an effort to turn off communication devices while they work to meet deadlines (Morley). Maybe companies are strategically readying ways to welcome new technologi es or implementing training programs so that employees are aware of how to communicate effectively online.In my experience, I have not been in an organization that implemented a training program for communication, let alone a training of how to tweet professionally. If a company already has policies on misconduct, thenmostly they could enforce the same rules when applying to social networking in the workplace. I did work for one hotel that took one of its sales persons and gave her the title of coordinator over social engagement. As I was leaving last summer, she was handling all trip advisor comments and applied them to the employees when it was good or bad. If there were good comments on particular employees, she would recognize and reward, which did run them.Through my research, I found limitless articles, journals, CDs, books, etc. that offered training on communication individually, group settings, and in the workplace. If I were to choose, I would definitely choose one that f ocuses on communicating respectively, but that also starts with the basics so that all ages and cultures can catch up to speed. Start with different departments and treat it as any training session, make it fun and interactive. If people are not given the hunch forwardledge, we cannot expect them to act any differently. People are representing their companies when they are working and when they are not. If those individuals are connected to people at work and you put your entire personal life online, then you can expect co-workers at your job to know the details of your weekend. Human resource department can also use these open networking sites to look up your page and see if you will be a good candidate or not. Whether it is positive or negative, the use of social media with technology in business communications is happening, regardless who likes it or who is not ready for it.ReferencesBughin, J., Chui, M., & manyika, J. (2012). Capturing business value with social technologies. M cKinsey Quarterly (4), 72-80. Geti, F., & Dastan, I. (2013). The impact of social media-focused information & technologies on business performance via mediating mechanisms An exploratory study on communication and advertising agencies in Turkey. International Journal of Business and Management, 8(7), 106-115. Retrieved from http//search.proquest.com/docview/1357565373?accountid=32521Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy, BrunoS. Silvestre, Social media? Get serious Understanding the functional building blocks of social media, Business Horizons, Volume 54, cater 3, MayJune 2011, Pages 241-251, ISSN 0007-6813, http//dx.doi.org/10.1016/j.bushor.2011.01.005. (http//www.sciencedirect.com/science/article/pii/S0007681311000061)McGrath, Jane. (2008). How has technology changed the way we conduct business? HowStuffWorks.com. Retrieved from http//money.howstuffworks.com/technology-changed-business.htmMorley, Amanda. (n.d). Effects on Technology in Business Communications. Ch ron. Demand Media. Retrieved June 16, 2013 from http//smallbusiness.chron.com/effects-technology-business-communications-23045.htmlPollack, J. (2009, May 23). Somethings got to change social media the internets moving too fast for companies to not keep up with it old traditions, such as memos, dont work in the age of mass and immediate communication, tech executive says. Telegraph-Journal. Retrieved from http//search.proquest.com/docview/423358594?accountid=32521 Revathy, L. N. (2012, Mar 26). Business communication shifting to social media. Businessline. Retrieved from http//search.proquest.com/docview/1321923181?accountid=32521 Stout, Hillary. (2010, April 10). Antisocial Networking? New York Times. Retrieved from http//www.nytimes.com/2010/05/02/ behavior/02BEST.html?pagewanted=all&_r=0 Webster, Shannon. (n.d.). What are the positive and negative effects of using technology to communicate? Chron. Demand Media. Retrieved June 16, 2013 from http//smallbusiness.chron.com/positive-n egative-effects-using-technology-communicate-21241.html

Ad Comparison Soap

Nick Barnett Bethann Bowman English 101 October 5, 2009 Soap Over the Ages Many of these advertisements feature soap. It makes you smell huge and can even attract a member of the opposite sex. Soap advertisements seduce been baiting men by bringing agreeable women into the ads for decades. The soap ads of the mid-fifties and the ads of today are equally effective both use sex appeal, although the bluntness and textual matterual content vary greatly, the new ads are much denotative and less wordy. The audience of the 1950s needed soft colors and visual images with many meanings.The Lifebuoy ad uses car excessivelyn people and genuinely pale colors. Visually, this allows the few things in a bright color to stand out. The tag-line It smells so good now, it makes me wonder stands out along with the Lifebuoy box which is in like manner red to grab the aid of the proofreader amongst the dull colors surrounding it. The woman in the background has a few possible meanings sex appe al, appeal to women, or maybe even a figure of cleanliness. Text in an ad of the 1950s is a must and tells exactly what is being advertised and why it is better than the competition.The text in the ad builds up Lifebuoy by saying, Now you get protection as long as 3 days. Lifebuoy also announces its discovery of something new called Puritan. Then, Lifebuoy start bashing the competition with quarrel such as, New Lifebuoy protects you longer than the old Lifebuoy, and longer, of course, than any leading toilet soap. The use of italics with the phrase toilet soap is meant to draw your attention to it and make certain you understand how bad all other soaps are. Lifebuoy also guarantees you will like it or you will receive a refund.The text of the 1950s ad is the lot of the ad unlike the ads of today. This is most likely due to the culture the 1950s had a slower pace of life than the 2000s. The LYNX advertisement of the 2000s is almost all told based off images. The focal point of the ad is a woman in nothing further underwear covered in mud with the actors line wash me written on her. The woman is also standing in a shower and looks like she is getting ready to take off the moderation of her clothes. This ad is completely based on sex appeal. Sex has been proven to sell, and in this case, sex is selling body wash.Masculinity is provoked by the very opposite, a feminine body in the blue (male) shower with the blue (male) body wash. LYNX selling point is that if you use LYNX, you will have attractive women wanting you. This an effective strategy, but it is also stereotyping women as sex objects. The wash me written on her stomach is similar to what people write on cars and is utilize to humor the audience. There is only one line of actual text in the ad it says, LYNX Shower Gel. Get Dirty. The text is used to fortify the image and the sex appeal of the product.In fifty years, soap advertisers have not changed their visual strategy. Both the ad from the 1950s and the one of the 2000s rely on sex appeal to sell their product. The use of women as the sex object from which they are launching their advertising campaign is also the similar. They both are also risque for their time and push the border between what is appropriate and what is not just a little further. They both imply that if their soap is used, then you too will have a beautiful woman almost naked wanting you. They both also have provocative text to reinforce their internal images.The 1950s ad says, It smells so good now, it makes me wonder implies that he is wondering something sexual because there is a woman in a towel in the background. The LYNX ad uses the line, Get Dirty. with the dirty woman in the ad this is obviously a sexual innuendo. Both advertisements use sex to sale their product, that is undeniable, but the degree which they do it is vast. The LYNX ad uses just seven words to sell their product, only two of which tell what the product is. The 1950s ad on the other hand has over five paragraphs of text describing the product in full detail.The Lifebuoy ad takes a shot at the competition in their text and even offers a money back guarantee. The LYNX ad does none of these things in its short, seven word ad. The LYNX ad also has a more blatant use of sexuality. These differences are likely due to the difference in time periods. The ad in the 1950s had to do more than catch attention with sex appeal. It had to describe thoroughly why it was better to win over an audience that placed an astounding importance on quality. The 2000s audience however does not have time to read words in its fast paced society making the limited amount of text convenient to the reader.This audience also more callused to sexuality so a more explicit image is necessary to attract the same amount of attention. Ads for soap have changed dramatically over the years. They have gotten less wordy and more colorful. The style of the soap has even changed from bar form t o liquid. The thing that has not changed though, is that selling soap is still all or so sex. Works Cited Lever Bros. It smells so good now, it makes me wonder Advertisement. Lever Bros. Lever Bros, n. d. Web 10 Oct. 2009. Unilever. Get Dirty Advertisement. Unilever. Unilever, n. d. Web. 10 Oct. 2009. Works Sited